Email Deliverabilty Learning Hub for Recruitment Agencies
Tips, guides and detailed explanations of all the acronyms you need when fixing email delivery issues. SPF, DKIM, DMARC, BIMI and more! Scroll down to browse or search below for your hot topic.
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Our Most Popular Articles
Why Email Deliverability Is Recruitment’s Most Overlooked Growth Lever
By Ben Fielding, Quinset The number that should worry every agency owner Here is a fact from the real world. In an audit of 490 UK recruitment agencies, more than half had no DMARC record on their primary sending domain. Most of the rest had DMARC set to monitor-only,...
Your Candidate Database Could Be Hurting Your Email Deliverability
TL;DR Recruitment ATSs accumulate years of contact data with no automatic address validation — those records go stale fast Repeatedly mailing dead addresses on personal mailbox platforms (Gmail, Yahoo, Hotmail, iCloud) will damage your sender reputation with those...
Recruitment Email Deliverability: What’s Actually Costing Your Agency Replies
Two days at the Recruitment Agency Expo. Dozens of conversations with agency owners, ops leaders, and rec tech providers. And one thing that kept coming up. Not AI. Not the latest sourcing tool. Email. Specifically, the growing gap between the emails your fee earners...
Our Most Recent Email Deliverability Articles
Why Your Cold Recruitment Emails Aren’t Getting Replies
TL;DR Subject lines, follow-up frequency and message variation all affect reply rates, but most recruiters guess at these instead of testing them. A cadence that feels normal to you can read as desperate (or as spam) to a candidate or client. There's a ceiling before...
Your .com Domain Is Registered? Here’s What UK Recruiters Get Wrong About American Inboxes
TL;DR The US candidate inbox landscape is more Gmail-heavy than the UK. If you've only ever warmed up with Microsoft in mind, your US reputation is still at zero. Sending cold outreach from your primary UK domain into American inboxes is a risk to your whole business...
PNG or JPG for Your Email Signature Images? Here’s How to Get It Right
TL;DR Use PNG when your image needs a transparent background. Logos on coloured or dark email backgrounds being the main example. Use JPG for solid rectangular images like signature banners. JPG files are smaller and there is no quality benefit to using PNG here. Keep...
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Your Email Signature Images Are Probably Hosted on Someone Else’s Domain
TL;DR If your agency uses a website platform like SourceFlow or Volcanic, your email signature images are most likely loading from that platform's domain. Not yours. That creates a dependency: if you ever change website platforms, every signature image across your...
Why Your Outreach Platform Says Everything’s Fine (But Your Emails Still Aren’t Landing)
TL;DR Outreach platforms like Sourcewhale and TrackerRMS can verify that your technical authentication is set up correctly, but they can't control or diagnose everything that affects inbox placement. Deliverability problems often sit at the level of IP reputation,...
Why Your Agency’s Emails Have Stopped Landing in Inboxes (And What to Do About It)
Recruitment Agency Email Outreach Issues A top-down look at the state of email outreach in recruitment agencies. TL;DR If your agency's emails have stopped landing in inboxes, the problem is almost always either technical (how your domain is set up) or reputational...
Why Email Deliverability Is Recruitment’s Most Overlooked Growth Lever
By Ben Fielding, Quinset The number that should worry every agency owner Here is a fact from the real world. In an audit of 490 UK recruitment agencies, more than half had no DMARC record on their primary sending domain. Most of the rest had DMARC set to monitor-only,...
Domain Strategy for US Recruitment Market Entry
TL;DR .com domains are better than .us for US expansion - no restrictions, stronger global reputation, and no requirement to prove a physical US presence Domain age matters for email deliverability - older domains are trusted by mailbox providers; register your .com...
The DMARC Platform Behind Quinset Powermail Just Won G2’s Top Award
Here's Why That Matters for Recruiters TL;DR Quinset Powermail is a white-label version of PowerDMARC, the platform G2 has ranked as its top DMARC software leader across multiple consecutive quarters G2's rankings are based entirely on verified user reviews, not paid...
Email Bounces Explained for Recruiters: Hard, Soft, and Block…
...and What to Do About Each If you run cold outreach as a recruiter, you've bounced emails. The question isn't whether it happens, it's whether you understand what type of bounce you're seeing, why it matters, and what to do next. TL;DR An email bounce means your...
Give Before You Ask: Why the Best Recruitment Emails Leave Prospects Feeling Smarter
TL;DR Structure alone isn't enough. The emails that really land leave the reader with something they didn't have before they opened it. Value in a recruitment email doesn't have to be a white paper. A sharp market insight or a credible benchmark is enough. There's a...
The Main Character Method: A Six-Step Framework for Recruitment Emails That Actually Get Replies
TL;DR Most spec emails fail because the recruiter is the subject of almost every sentence. The hiring manager barely features. The Main Character Method is a six-move framework that puts the reader at the centre of every email, from the opening line to the close The...
You’re Not the Hero (And Your Emails Are Costing You More Than You Think)
TL;DR Speculative recruitment emails still work, but they've always been a low-engagement play, and everyone in recruitment knows it What's changed is the deliverability landscape: low open rates and spam complaints now actively damage your domain reputation in ways...
Your Candidate Database Could Be Hurting Your Email Deliverability
TL;DR Recruitment ATSs accumulate years of contact data with no automatic address validation — those records go stale fast Repeatedly mailing dead addresses on personal mailbox platforms (Gmail, Yahoo, Hotmail, iCloud) will damage your sender reputation with those...
Email Deliverability for Recruitment Agencies: The Complete Guide
Your candidates aren't ignoring your emails. A lot of them never saw them. Email deliverability is the gap between hitting send and actually landing in the inbox. For most businesses, it is a background concern. For recruitment agencies, it is a commercial one. Every...
Recruitment Email Deliverability: What’s Actually Costing Your Agency Replies
Two days at the Recruitment Agency Expo. Dozens of conversations with agency owners, ops leaders, and rec tech providers. And one thing that kept coming up. Not AI. Not the latest sourcing tool. Email. Specifically, the growing gap between the emails your fee earners...
The Truth About Candidate Deliverability insights
The MAGY Power Play of Email Deliverability You think you’re “monitoring deliverability”. You’ve got dashboards. Open rates. Maybe even a warm-up tool humming away. But here’s the shitty end of the stick... Half the inbox ecosystem doesn’t tell you what’s really...
Why Recruiters Need to Know MAGY
The Four That Control (Almost) Every Candidate Inbox Here’s something most recruiters don’t stop to think about. When you send a campaign to 10,000 candidates… You’re not sending to 10,000 different mailbox providers. You’re mostly sending to four. I call them the...
How to Setup The Yahoo Complaint Feedback Loop
Wouldn’t it be nice to know when someone marks your email as spam? Not guess. Not infer from falling opens. Not wait for reputation to quietly erode. Actually know. With Yahoo, you can. And honestly? That’s pretty cool. What Is Yahoo’s Complaint Feedback Loop? In...
SPF, DKIM & DMARC Explained Without the Tech Headache
Why am I seeing email warnings now? If you’ve started seeing things like: “This email isn’t trusted” Fewer opens than usual Messages quietly landing in junk You’re not alone. For most businesses, nothing obvious changed. The emails look the same. The tools are the...
How to Set Up DKIM in Microsoft 365
(Without Breaking Your Email) You don’t notice DKIM until it’s missing. Then replies vanish. Gmail gets twitchy. Microsoft shrugs. This is one of those setups that should be boring. But in the wild, it’s often half-done, misaligned, or quietly switched off. Let’s fix...
The Power of an Aged Domain: Older is Always Better
You can fix a lot when it comes to email deliverability. Authentication. Content. Sending patterns. Contact data quality. Links. Behaviour. What you can’t fix is time and that’s why aged domains are deliverability gold. If you’re choosing between a shiny new domain...
The 2026 Email Engagement Mandate For Recruiters
Earn the Inbox or Lose It In 2025, every recruiter was talking about the same things: authentication, sending limits, complaints, staying out of spam. Good. Doing that work mattered. But here’s the uncomfortable truth I’m seeing play out. In 2026, having your...
How to Write Emails That Actually Get Replies
Spoiler Alert: You're Not the Hero Most recruitment emails fail before the second sentence. Not because the recruiter is bad at their job. Not because the service isn’t valuable. But because the email tells the wrong story. Too many emails are written as if the...
How to Fix Drag & Drop in New Outlook
The first time this hit my screen, I thought Outlook had simply woken up in a bad mood. Drag a CV out. Nothing. Drag an email into the CRM. Nope. A recruiter somewhere sighed, loudly. If you’ve noticed the same thing, you’re not imagining it. Drag and drop from New...
How To Stop Website Contact Forms Going To Quarantine
I get this one a lot: “Our contact form emails keep going to our own quarantine. Why is Microsoft flagging messages from… us?” Here’s what happens when your website leads have died down....You test your website contact form. You expect a tidy little lead notification....
The Impact of Google’s New Email Rules 2025
You know the feeling.You send a campaign, expect the usual handful of replies… and nothing. Not even a polite “thanks but no thanks”. It’s not your messaging. It’s not the market. It’s Google tightening the taps again. How Google's New Rules Hit Recruiters Google’s...
How Can You Tell If an Email Landed in Spam?
A customer asked a great question: “Our IT provider says that after an email leaves our system, they can’t see where it goes or if it lands in spam. Is that the same for Quinset, or can you tell if a message’s gone to spam?” Short answer: no one can see the exact...
Subject lines that trip filters (and the ones that don’t)
You can write the best message in the world but if the subject line spooks a filter, no one ever sees it.Most recruiters don’t realise how many “harmless” patterns look risky to spam filters. It’s not just about keywords anymore. It’s punctuation, tone, and...
Your email domain is gold dust. Treat it that way.
If your emails feel invisible, it’s not your pitch. It’s your domain.Recruiters tell me, “some messages just go to junk.” Not fate. Not “their firewall”. It’s behaviour plus basics. Your domain’s reputation decides if you’re seen at all, and once it’s bruised,...
Inside DMARC Reporting: The Truth Behind Those Weird Files
Spoiler alert: DMARC reporting is a bit of a mess If you want the TL;DR: Yes, DMARC reports are awkward to read. Yes, they arrive in quirky formats. And yes, if you are managing a domain with any kind of volume, a reporting tool like PowerMail will save hours by...
That Gut Feeling About Your Email Outreach?
Trust your instincts. You know that little niggle you keep brushing off?That quiet thought whispering, “Something’s not quite right here.” You're sure everyone is doing all the right things. The team’s running campaigns, the CRM’s feeding your pipeline, marketing’s...
From Job Alerts to Outreach: Structuring Emails That Land
How subject lines, frequency, and authentication impact your inbox placement in 2025 Let’s start with the awkward truth... You could write the world’s most persuasive job alert or outreach message, and it still might never get seen. Why? Because deliverability isn’t...
Recruitment Agency Statistics – Failing to Add the Correct DNS
We assessed the state of email for 490 recruiters in the UK and US, focusing on their DNS records to measure their maturity.
Correct implementation of SPF, DKIM and DMARC are key tools in the trust and deliverability of your emails.
Our research into UK agencies shows many domains miss the basic settings, which will directly affect their deliverability and ROI from email outreach.
A third had SPF records missing from their setup, resulting in legitimate sending sources beign untrusted to send emails from their domain.
Nearly half had DKIM records missing, meaning that emails were missing a vital verification that they were legitimate emails.
A third of agencies assessed had failed to implement any form of DMARC, which is the latest and critically important DNS record to protect your domains reputation.
Finally, only 20% of rectuitment agencies had any DMARC reporting in place. Without this, you are blind to SPF and DKIM errors that are affecting the reputaion of your domain.
Why Recruiters Choose Quinset
Technical foundations that inboxes trust
We align SPF, DKIM and DMARC correctly, sort routing and TLS, set safe sending limits, and then expand them. So your domain reputation improves and stays healthy.
Data & content that won’t trip spam filters
Clean lists, sensible cadence, and copy that avoids common triggers. We’ll give marketing and consultants guardrails and templates that lift replies without risking the domain.
Built for how recruiters work
Sequences, ATS notifications, and high-volume day-to-day email all need different handling. We tune each path so candidate and client messages arrive reliably.
Fast answers through our vendor network
We work with leading ATS/CRM and rectech providers. If your issue touches tooling, we’ll coordinate fixes so you’re not stuck between support teams.