by Ben Fielding | Jun 24, 2026 | Learn, Email Marketing
TL;DR Use PNG when your image needs a transparent background. Logos on coloured or dark email backgrounds being the main example. Use JPG for solid rectangular images like signature banners. JPG files are smaller and there is no quality benefit to using PNG here. Keep...
by Ben Fielding | Jun 24, 2026 | Learn, DNS, Email, Email Marketing
TL;DR If your agency uses a website platform like SourceFlow or Volcanic, your email signature images are most likely loading from that platform’s domain. Not yours. That creates a dependency: if you ever change website platforms, every signature image across...
by Ben Fielding | Apr 20, 2026 | Learn, Email Marketing, Email Outreach
TL;DR Structure alone isn’t enough. The emails that really land leave the reader with something they didn’t have before they opened it. Value in a recruitment email doesn’t have to be a white paper. A sharp market insight or a credible benchmark is...
by Ben Fielding | Apr 20, 2026 | Learn, Email Marketing
TL;DR Most spec emails fail because the recruiter is the subject of almost every sentence. The hiring manager barely features. The Main Character Method is a six-move framework that puts the reader at the centre of every email, from the opening line to the close The...
by Ben Fielding | Apr 20, 2026 | Learn, Email Marketing
TL;DR Speculative recruitment emails still work, but they’ve always been a low-engagement play, and everyone in recruitment knows it What’s changed is the deliverability landscape: low open rates and spam complaints now actively damage your domain...
by Ben Fielding | Mar 24, 2026 | Learn, Email Marketing, Email Outreach
Your candidates aren’t ignoring your emails. A lot of them never saw them. Email deliverability is the gap between hitting send and actually landing in the inbox. For most businesses, it is a background concern. For recruitment agencies, it is a commercial one....
