by Ben Fielding | Mar 24, 2026 | Learn, Email Marketing, Email Outreach
Your candidates aren’t ignoring your emails. A lot of them never saw them. Email deliverability is the gap between hitting send and actually landing in the inbox. For most businesses, it is a background concern. For recruitment agencies, it is a commercial one....
by Ben Fielding | Mar 23, 2026 | Learn, Email Outreach
Recruitment email deliverability issues are usually caused by poor domain reputation, low engagement, and inconsistent sending behaviour, not just technical setup. Agencies are currently split between high-volume mass mailing using multiple domains and reputation-led...
by Ben Fielding | Jan 5, 2026 | Learn, Email Marketing, Email Outreach, List Cleaning
Earn the Inbox or Lose It In 2025, every recruiter was talking about the same things: authentication, sending limits, complaints, staying out of spam. Good. Doing that work mattered. But here’s the uncomfortable truth I’m seeing play out. In 2026, having your...
by Ben Fielding | Jan 2, 2026 | Learn, Email Marketing, Email Outreach
Spoiler Alert: You’re Not the Hero Most recruitment emails fail before the second sentence. Not because the recruiter is bad at their job. Not because the service isn’t valuable. But because the email tells the wrong story. Too many emails are written as if the...
by Ben Fielding | Nov 4, 2025 | Learn, Email Marketing, Email Outreach
You can write the best message in the world but if the subject line spooks a filter, no one ever sees it.Most recruiters don’t realise how many “harmless” patterns look risky to spam filters. It’s not just about keywords anymore. It’s punctuation, tone, and...
by Ben Fielding | Oct 21, 2025 | Learn, Email Outreach
Trust your instincts. You know that little niggle you keep brushing off?That quiet thought whispering, “Something’s not quite right here.” You’re sure everyone is doing all the right things. The team’s running campaigns, the CRM’s feeding your pipeline,...
