The Quinset Blogs
Tips, guides and detailed explanations of all the acronyms you need when fixing email delivery issues. SPF, DKIM, DMARC, BIMI and more! Tips and guides on how to set up, and get maximum advantage from, Quinset Powermail. You also have access to detailed explanations of all the acronyms you’ll get to know and love. From SPF to DKIM, BIMI to DMARC, we’ve got you covered.
Inside DMARC Reporting: The Truth Behind Those Weird Files
Spoiler alert: DMARC reporting is a bit of a mess If you want the TL;DR: Yes, DMARC reports are awkward to read. Yes, they arrive in quirky formats. And yes, if you are managing a domain with any kind of volume, a reporting tool like PowerMail will save hours by...
That Gut Feeling About Your Email Outreach?
Trust your instincts. You know that little niggle you keep brushing off?That quiet thought whispering, “Something’s not quite right here.” You're sure everyone is doing all the right things. The team’s running campaigns, the CRM’s feeding your pipeline, marketing’s...
From Job Alerts to Outreach: Structuring Emails That Land
How subject lines, frequency, and authentication impact your inbox placement in 2025 Let’s start with the awkward truth... You could write the world’s most persuasive job alert or outreach message, and it still might never get seen. Why? Because deliverability isn’t...
The Recruiter’s Guide to Avoiding Spam Folders in 2025
Because yes, your job alerts and outreach can end up in spam. Let’s stop that. Let’s be honest. The only thing worse than getting ghosted is having your beautifully crafted outreach vanish into the black hole of a spam folder. In 2025, email providers are more...
DMARC Demystified: Why Recruitment Agencies Can’t Ignore It
Whenever I talk to recruiters these days, there’s one thing I hear again and again: “We send hundreds of emails every day but many never reach the inbox.” It’s frustrating, right? You polish your messaging, personalise the outreach, but somewhere between your send...
Google Makes It Harder To See Your Domain Reputation
Google Postmaster Tools v2: Farewell Domain Reputation From 30 September 2025, Google officially retired the old Postmaster Tools v1 interface. Everyone will be pushed into the shiny new v2 interface whether they like it or not. On paper, this sounds like progress....
Grant Access to Your Cloudflare Account
Cloudflare is a great place for recruitment agencies to manage thier DNS. If you're fixing deliverability issues like SPF, DKIM, or DMARC, your specialist will need access to these settings. Sometimes you want me (or someone else) to help manage your DNS, but you...
Can I have Numbers in My Domain Name?
Quirky Branding vs Deliverability Gamble So, your domain has numbers in it. Maybe you thought it looked cool. Maybe your perfect name was taken. Or maybe you inherited it from 2012 when “adding 123” was the hottest thing since animated GIFs. Here is the short version:...
Google Just Made DMARC Reports Smarter
Google’s Big DMARC Upgrade Until now, DMARC aggregate reports were a bit like a vague weather forecast: “Something went wrong… somewhere.” Helpful? Not really. With Google’s latest update, that changes. Gmail’s reports now include specific error codes that spell out...
How To Use GoDaddy Delegate Access
If you're fixing email deliverability issues, your IT team or email specialist will need access to your DNS records. Here's how to grant it safely. If your domain is on GoDaddy, you don't have to hand over your login details for someone like Quinset or your web...
How to Stop Links from Triggering Spam Filters
TL;DR Spam filters flag emails when your visible link doesn't match the actual destination (a pattern that looks identical to phishing) Most recruitment agencies make this worse without knowing it: ATS platforms, outreach tools, and calendar links all rewrite or...
Mastering Email Automation in Recruitment
Email Beyond the First Hello In the recruitment world, the initial contact is just the beginning. The real magic happens in the follow-ups. The check-ins, the nudges, the "just making sure you're still breathing" emails. These aren't just niceties; they're essential...
Email Content Fingerprinting: The Invisible Force
Is Fingerprinting Causing Your Deliverability Woes? You're probably already juggling SPF records, DKIM alignment, and keeping your sender reputation polished like a trophy. But if your carefully crafted email campaigns are still ghosting the inbox, there's a...
Preparing the Internet For The Arrival of Your Campaign
The Power Of Pre-Seeding Your Email Outreach You’ve got a big campaign coming up. Maybe it’s a new job alert blast, a webinar invite, or a reactivation push to cold leads. You want it welcomed to inboxes like royalty, not turned away at the door. You want it to land,...
Why Your Email Open Rates Are Lying to You
And What You Should Track Instead Let’s get this out of the way. Your open rate is not real. Well, not fully at least. It’s a rough guess based on a tiny image that may or may not have loaded. And thanks to modern spam filters and email security tools, even that guess...
What Are Email Security Gateways and Why Should You Care?
The Reason Behind A Billion Dollar Industry You wrote a brilliant email. Personalised it. Tracked it. Hit send. But your client never saw it. Why? Because it got eaten alive by an Email Security Gateway before it even had a chance. Most people think spam filters live...
Does Email Warm-Up Actually Work? What Recruitment Agencies Need to Know
Yes. But probably not the way you think. If you've tried a warm-up tool and still ended up in spam, you're not alone. Most of the agencies I speak to have either skipped warm-up entirely or run it for two weeks, seen no dramatic change, and assumed it wasn't working....
Forwarding An Email As An Attachment: Outlook, Gmail, Apple
Forwarding an email as an attachment is like sending a sealed envelope within another envelope. It preserves the original message's integrity, including all headers and metadata. This is crucial when diagnosing delivery issues, reporting suspicious emails, or simply...
Yahoo’s Complaint Feedback Loop: The Early Warning System Recruiters Are Missing
TL;DR Yahoo's Complaint Feedback Loop (CFL) tells you exactly who marked your email as spam (something Google Postmaster doesn't do) Yahoo and AOL addresses are common in older candidate databases; complaints from those contacts quietly damage your sending reputation...
Why Being Brave With Unsubscribe Keeps You Out of Spam
If there’s one part of the email that marketers love to hide, it’s the unsubscribe link. Usually tucked into 8-point grey text at the bottom of a ten-screen monster newsletter, like it’s some sort of shameful secret. But here's the truth: making it easy to unsubscribe...
Branded Tracking Links Beat Generic Ones Every Time
So you’re sending out emails, tracking clicks and feeling pretty smart. But your links all start with something like trk.mailplatform.com or mailer123.activecampaign.net. Not yours. Not even close. Here’s the problem. Every time you send someone to a link that doesn’t...
Gmail’s 102KB Limit: How Email Size Kills Your Open Rates
TL;DR Gmail clips any email over 102KB. Cutting off the bottom of your message, hiding your CTAs, and stopping your tracking pixel from firing. If your open rates look healthy but click-throughs are low, a clipped email might be why. This post explains what causes it,...
How Bitly Trashes Your Deliverability
Other Shady Shorteners Are Available. Ah, Bitly. The link shortener of choice for people who love mystery. What’s behind that cryptic “bit.ly/3uZxYqF”? A cat video? A phishing site? Malware in a trench coat? No one knows. Not your reader, not the inbox algorithm, and...
The Cold Truth About Burner Domains
Smart Outreach or Spammy Escape Hatch? Cold outreach in recruiting is a bit like pineapple on pizza. Controversial, messy, and oddly effective when done right. But there's a fine line between strategic outreach and “why am I in spam jail again?” That’s where burner...
Why Email Services Don’t Hand Out SPF Records Anymore
(Even Though They Really, Really Should) So you’ve signed up for a shiny new email tool, maybe Mailchimp, maybe SendGrid, maybe something your cousin’s startup built. You follow the setup guide like a good internet user. It tells you to add a DKIM record. Great. Job...
Why SPF Limits Might Kill Your Emails
Beware the SPF 10-record lookup limit Let’s talk about one of the most annoying quirks in email authentication: the SPF 10-lookup limit. It’s obscure, it’s silent, and if you don’t know it’s there, it can completely wreck your deliverability without so much as a...
Drag-and-Drop from Outlook to Your CRM Just… Stopped Working
If you're one of the many folks who used to drag email attachments from Outlook straight into your CRM like a digital magician pulling files out of a hat, and then suddenly found that trick doesn't work anymore, you're not losing your touch. You're just using New...
Seeing rDNS issues in your delivery tests?
Why rDNS is defunct for 365 users Have you ever used a warmup tool, run delivery tests or tools like MX Toolbox and it says you need to set up reverse DNS (rDNS)? And then scratch your head for hours Googling it to see what the problem is? Have you stare into the...
How to Create a 365 Global Admin Account
(So I Can Help You Fix Your Email Headaches) Look, I get it. Microsoft 365 is mostly great... until it isn’t. Sometimes email delivery goes sideways, DNS records throw a tantrum, or your tenant decides to just vibe in a weird way. That’s where I come in. To help...
The Recruiter’s Email Compliance Action Plan
Stay Ahead of Microsoft's Crackdown If you're in recruitment, you already know email is your lifeline. Whether you're nurturing candidates, reaching out to clients, or keeping your talent pools warm, inboxes matter. A lot. We’ve already covered the big news: from 5th...