by Ben Fielding | Jan 20, 2025 | Learn
Boost Email Engagement and Domain Reputation Your email’s subject line is the digital equivalent of a first impression. It determines whether your message gets opened, ignored, or sent to the dreaded spam folder. But here’s the kicker: subject lines don’t just...
by Ben Fielding | Jan 20, 2025 | Learn, DMARC
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol that verifies email senders and provides insights for enhanced email security. It allows domain owners to set domain-level policies for mail handling, including...
by Ben Fielding | Jan 20, 2025 | Learn
You can write the best email in the world but if mailbox providers can’t prove it really came from you, they’ll treat it like junk. That’s where DKIM comes in. DKIM (DomainKeys Identified Mail) is a digital signature system for email. It’s how your messages prove they...
by Ben Fielding | Jan 20, 2025 | Learn
SPF: The OG Foundation of Email Authentication SPF (Sender Policy Framework) is an email authentication protocol designed to stop cybercriminals from pretending to send emails from your domain. In short, it helps email servers tell the difference between you and an...
by Ben Fielding | Jan 19, 2025 | Learn
Brand Indicators for Message Identification (BIMI) lets your verified logo appear beside your emails in recipients’ inboxes. It’s a visual trust mark, proving your domain is legitimate and your message authentic. Why You Need a BIMI Logo Brand recall: Every email...
by Ben Fielding | Jan 18, 2025 | Learn
What the hell is BIMI anyway? TL;DR BIMI shows your logo next to your emails in a handful of inboxes. It doesn’t fix deliverability on its own, and it only works once DMARC is already enforced. If someone’s flagged “no BIMI record” as a red...
