by Ben Fielding | Apr 20, 2026 | Learn, Email Marketing
TL;DR Speculative recruitment emails still work, but they’ve always been a low-engagement play, and everyone in recruitment knows it What’s changed is the deliverability landscape: low open rates and spam complaints now actively damage your domain...
by Ben Fielding | Apr 20, 2026 | Learn, Popular
TL;DR Recruitment ATSs accumulate years of contact data with no automatic address validation — those records go stale fast Repeatedly mailing dead addresses on personal mailbox platforms (Gmail, Yahoo, Hotmail, iCloud) will damage your sender reputation with those...
by Ben Fielding | Mar 24, 2026 | Learn, Email Marketing, Email Outreach
Your candidates aren’t ignoring your emails. A lot of them never saw them. Email deliverability is the gap between hitting send and actually landing in the inbox. For most businesses, it is a background concern. For recruitment agencies, it is a commercial one....
by Ben Fielding | Mar 23, 2026 | Learn, Email Outreach, Popular
Two days at the Recruitment Agency Expo. Dozens of conversations with agency owners, ops leaders, and rec tech providers. And one thing that kept coming up. Not AI. Not the latest sourcing tool. Email. Specifically, the growing gap between the emails your fee earners...
by Ben Fielding | Feb 26, 2026 | Learn
The MAGY Power Play of Email Deliverability You think you’re “monitoring deliverability”. You’ve got dashboards. Open rates. Maybe even a warm-up tool humming away. But here’s the shitty end of the stick… Half the inbox ecosystem doesn’t tell you what’s really...
by Ben Fielding | Feb 26, 2026 | Learn
The Four That Control (Almost) Every Candidate Inbox Here’s something most recruiters don’t stop to think about. When you send a campaign to 10,000 candidates… You’re not sending to 10,000 different mailbox providers. You’re mostly sending to four. I call them the...
