by Ben Fielding | Jun 11, 2025 | Learn
Is Fingerprinting Causing Your Deliverability Woes? You’re probably already juggling SPF records, DKIM alignment, and keeping your sender reputation polished like a trophy. But if your carefully crafted email campaigns are still ghosting the inbox, there’s...
by Ben Fielding | Jun 9, 2025 | Learn
The Power Of Pre-Seeding Your Email Outreach You’ve got a big campaign coming up. Maybe it’s a new job alert blast, a webinar invite, or a reactivation push to cold leads. You want it welcomed to inboxes like royalty, not turned away at the door. You want it to land,...
by Ben Fielding | Jun 7, 2025 | Learn
And What You Should Track Instead Let’s get this out of the way. Your open rate is not real. Well, not fully at least. It’s a rough guess based on a tiny image that may or may not have loaded. And thanks to modern spam filters and email security tools, even that guess...
by Ben Fielding | Jun 5, 2025 | Learn
The Reason Behind A Billion Dollar Industry You wrote a brilliant email. Personalised it. Tracked it. Hit send. But your client never saw it. Why? Because it got eaten alive by an Email Security Gateway before it even had a chance. Most people think spam filters live...
by Ben Fielding | Jun 4, 2025 | Learn, Email Warmup
Yes. But probably not the way you think. If you’ve tried a warm-up tool and still ended up in spam, you’re not alone. Most of the agencies I speak to have either skipped warm-up entirely or run it for two weeks, seen no dramatic change, and assumed it...
by Ben Fielding | Jun 4, 2025 | Learn
Forwarding an email as an attachment is like sending a sealed envelope within another envelope. It preserves the original message’s integrity, including all headers and metadata. This is crucial when diagnosing delivery issues, reporting suspicious emails, or...
