by Ben Fielding | Jun 7, 2025 | Learn
And What You Should Track Instead Let’s get this out of the way. Your open rate is not real. Well, not fully at least. It’s a rough guess based on a tiny image that may or may not have loaded. And thanks to modern spam filters and email security tools, even that guess...
by Ben Fielding | Jun 5, 2025 | Learn
The Reason Behind A Billion Dollar Industry You wrote a brilliant email. Personalised it. Tracked it. Hit send. But your client never saw it. Why? Because it got eaten alive by an Email Security Gateway before it even had a chance. Most people think spam filters live...
by Ben Fielding | Jun 4, 2025 | Learn, Email Warmup
Yes. But probably not the way you think. If you’ve tried a warm-up tool and still ended up in spam, you’re not alone. Most of the agencies I speak to have either skipped warm-up entirely or run it for two weeks, seen no dramatic change, and assumed it...
by Ben Fielding | Jun 4, 2025 | Learn
Forwarding an email as an attachment is like sending a sealed envelope within another envelope. It preserves the original message’s integrity, including all headers and metadata. This is crucial when diagnosing delivery issues, reporting suspicious emails, or...
by Ben Fielding | Jun 2, 2025 | Learn, List Cleaning
TL;DR Yahoo’s Complaint Feedback Loop (CFL) tells you exactly who marked your email as spam (something Google Postmaster doesn’t do) Yahoo and AOL addresses are common in older candidate databases; complaints from those contacts quietly damage your sending...
by Ben Fielding | Jun 1, 2025 | Learn
If there’s one part of the email that marketers love to hide, it’s the unsubscribe link. Usually tucked into 8-point grey text at the bottom of a ten-screen monster newsletter, like it’s some sort of shameful secret. But here’s the truth: making it easy to...
