by Ben Fielding | Jun 2, 2025 | Learn, List Cleaning
TL;DR Yahoo’s Complaint Feedback Loop (CFL) tells you exactly who marked your email as spam (something Google Postmaster doesn’t do) Yahoo and AOL addresses are common in older candidate databases; complaints from those contacts quietly damage your sending...
by Ben Fielding | Jun 1, 2025 | Learn
If there’s one part of the email that marketers love to hide, it’s the unsubscribe link. Usually tucked into 8-point grey text at the bottom of a ten-screen monster newsletter, like it’s some sort of shameful secret. But here’s the truth: making it easy to...
by Ben Fielding | May 30, 2025 | Learn
So you’re sending out emails, tracking clicks and feeling pretty smart. But your links all start with something like trk.mailplatform.com or mailer123.activecampaign.net. Not yours. Not even close. Here’s the problem. Every time you send someone to a link that doesn’t...
by Ben Fielding | May 29, 2025 | Learn
TL;DR Gmail clips any email over 102KB. Cutting off the bottom of your message, hiding your CTAs, and stopping your tracking pixel from firing. If your open rates look healthy but click-throughs are low, a clipped email might be why. This post explains what causes it,...
by Ben Fielding | May 27, 2025 | Learn
Other Shady Shorteners Are Available. Ah, Bitly. The link shortener of choice for people who love mystery. What’s behind that cryptic “bit.ly/3uZxYqF”? A cat video? A phishing site? Malware in a trench coat? No one knows. Not your reader, not the inbox algorithm, and...
by Ben Fielding | May 23, 2025 | Learn, Email Outreach, Email Warmup
Smart Outreach or Spammy Escape Hatch? Cold outreach in recruiting is a bit like pineapple on pizza. Controversial, messy, and oddly effective when done right. But there’s a fine line between strategic outreach and “why am I in spam jail again?” That’s where...
