by Ben Fielding | May 30, 2025 | Learn
So you’re sending out emails, tracking clicks and feeling pretty smart. But your links all start with something like trk.mailplatform.com or mailer123.activecampaign.net. Not yours. Not even close. Here’s the problem. Every time you send someone to a link that doesn’t...
by Ben Fielding | May 29, 2025 | Learn
TL;DR Gmail clips any email over 102KB. Cutting off the bottom of your message, hiding your CTAs, and stopping your tracking pixel from firing. If your open rates look healthy but click-throughs are low, a clipped email might be why. This post explains what causes it,...
by Ben Fielding | May 27, 2025 | Learn
Other Shady Shorteners Are Available. Ah, Bitly. The link shortener of choice for people who love mystery. What’s behind that cryptic “bit.ly/3uZxYqF”? A cat video? A phishing site? Malware in a trench coat? No one knows. Not your reader, not the inbox algorithm, and...
by Ben Fielding | May 23, 2025 | Learn, Email Outreach, Email Warmup
Smart Outreach or Spammy Escape Hatch? Cold outreach in recruiting is a bit like pineapple on pizza. Controversial, messy, and oddly effective when done right. But there’s a fine line between strategic outreach and “why am I in spam jail again?” That’s where...
by Ben Fielding | May 20, 2025 | Learn
(Even Though They Really, Really Should) So you’ve signed up for a shiny new email tool, maybe Mailchimp, maybe SendGrid, maybe something your cousin’s startup built. You follow the setup guide like a good internet user. It tells you to add a DKIM record. Great. Job...
by Ben Fielding | May 19, 2025 | Learn
Beware the SPF 10-record lookup limit Let’s talk about one of the most annoying quirks in email authentication: the SPF 10-lookup limit. It’s obscure, it’s silent, and if you don’t know it’s there, it can completely wreck your deliverability without so much as a...
