Learning Hub

How to Avoid the Spam Trap By Warming Up Your Domain So, you’ve got yourself a shiny new domain. Whether it’s for a fresh business venture or a rebrand. Exciting times! But here’s the thing: the email gods (aka anti-spam algorithms) don’t trust you yet. In fact,...

(And How to Fix It) You’re sending emails, but they’re not landing in inboxes. Candidates aren’t replying, your open rates are terrible, and you’re wondering if your emails are just vanishing into the void. They probably are. Email providers (Gmail, Outlook, Yahoo)...

Cracking the Code to Email Deliverability February 2025 marked the debut of Ben Fielding on the RecTalk podcast, and if you’ve ever wondered why your emails mysteriously vanish into the void of spam folders, this episode is mandatory listening. 📩 "Inbox or SPAM?...

How to Build Email Reputation Fast Recruiters send a lot of emails. But if you start firing off hundreds or thousands from a brand-new domain or email address, don’t be surprised when your messages land straight in spam (or worse—get blocked completely). Email...

Recruiters rely on email to reach potential candidates and clients. But there’s a problem—spam filters hate cold emails. If you don’t do things right, your messages will never even reach the inbox. So, how do you avoid spam filters and make sure your emails actually...

Boost Email Engagement and Domain Reputation Your email's subject line is the digital equivalent of a first impression—it determines whether your message gets opened, ignored, or sent to the dreaded spam folder. But here’s the kicker: subject lines don’t just impact...

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol that verifies email senders and provides insights for enhanced email security. It allows domain owners to set domain-level policies for mail handling, including...

DKIM stands for DomainKeys Identified Mail. It is an email authentication method that enables senders to prevent email content from being altered during the delivery process. Based on public key cryptography, DKIM works by adding a digital signature to the message...

SPF SPF (Sender Policy Framework) is an email authentication protocol aimed at detecting email spoofing and stopping unauthorized senders from using your domain to send emails. SPF email records maintain a list of verified senders for your domain. These records can be...

Brand Indicators for Message Identification (BIMI) is a standard that enhances your email’s credibility by displaying your brand’s logo on the emails you send. This acts as an additional layer of verification, assuring your customers of the email’s authenticity. For...

Common Mark Certificates (CMC) for Google BIMI Adoption Great news for businesses looking to showcase their brand logo in Gmail without the hassle of trademarking! Thanks to recent Google updates, brands can now use Common Mark Certificates (CMCs) to display their...

One common issue our customers face is locating where their domain is hosted. While it might seem straightforward to remember where you bought your domain, changes over time can complicate this. For instance, you might have changed the Name Servers to another...

A Fresh Look at Google Postmaster Tools Getting emails into inboxes is like trying to win over a cat—it takes patience, effort, and a little bit of finesse. If Gmail is the cat in this metaphor, Google Postmaster Tools is your guide to understanding its quirks. This...

The Power of Mail-tester.com If you’ve ever wondered why some of your carefully crafted emails never make it to your audience’s inbox, you’re not alone. Email deliverability is a critical factor in the success of email marketing campaigns, and tools like...

Glockapps: In-Depth Deliverability Testing Email marketing can be a game-changer for businesses, but only if your emails land in the right place—your recipient’s inbox. This is where GlockApps comes in. A powerful email deliverability testing and monitoring tool,...

Simplifying DNS Lookups With Easy Tools Let’s be honest—DNS lookups can feel like navigating a digital maze, especially if you’re stuck using complex command-line tools. Thankfully, there are easier ways to make sense of DNS, and one of our favourite tools is...

Non-Technical Tips to Boost Engagement Crafting emails that stand out in a crowded inbox is both an art and a science. But the good news is, you don’t need to be a tech whiz to create emails that people want to open, read, and engage with. Here are some non-technical...

A Guide for Beginners and Advanced Users DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a vital tool in protecting your domain from being used in phishing or spoofing attacks. It ensures only authorised senders can use your domain in...

Analysing Reports Is Essential Before Enforcing Policies When it comes to protecting your domain from phishing and spoofing attacks, DMARC is a powerful tool. However, simply setting up a DMARC policy without ongoing monitoring and reporting can do more harm than...

Step-by-Step Guide to Setting Up Google Postmaster Tools Getting your email campaigns to land in inboxes—not spam folders—is no small feat, especially when Gmail is involved. Enter Google Postmaster Tools, a free resource that provides valuable insights into your...

A Guide to The Popular Email Diagnostics Tool If you’ve ever dived into the world of email deliverability, chances are you’ve come across MXToolbox. It’s a popular platform with a range of tools to help troubleshoot issues like email bouncing, poor inbox placement,...

Why They’re Misleading and What to Measure Instead Many email security tools now automatically scan incoming messages for threats like phishing links or malware. While this is great for security, it creates a problem for marketers: these tools simulate link-checking,...