Learning Hub

Email Beyond the First Hello In the recruitment world, the initial contact is just the beginning. The real magic happens in the follow-ups. The check-ins, the nudges, the "just making sure you're still breathing" emails. These aren't just niceties; they're essential...

Is Fingerprinting Causing Your Deliverability Woes? You're probably already juggling SPF records, DKIM alignment, and keeping your sender reputation polished like a trophy. But if your carefully crafted email campaigns are still ghosting the inbox, there's a...

The Power Of Pre-Seeding Your Email Outreach You’ve got a big campaign coming up. Maybe it’s a new job alert blast, a webinar invite, or a reactivation push to cold leads. You want it welcomed to inboxes like royalty, not turned away at the door. You want it to land,...

And What You Should Track Instead Let’s get this out of the way. Your open rate is not real. Well, not fully at least. It’s a rough guess based on a tiny image that may or may not have loaded. And thanks to modern spam filters and email security tools, even that guess...

The Reason Behind A Billion Dollar Industry You wrote a brilliant email. Personalised it. Tracked it. Hit send. But your client never saw it. Why? Because it got eaten alive by an Email Security Gateway before it even had a chance. Most people think spam filters live...

And Why Some Are Better Than Others Sending your first email campaign from a brand-new domain? Or maybe your reputation has nose-dived because so many people mark you as spam? Without warming or re-warming your domain up first, your chances of that next campaign...

Forwarding an email as an attachment is like sending a sealed envelope within another envelope. It preserves the original message's integrity, including all headers and metadata. This is crucial when diagnosing delivery issues or reporting suspicious emails. Different...

And Is It Any Good? If you're sending bulk emails and not keeping an eye on your spam complaints, you're essentially flying blind. Yahoo's Sender Hub, with its Complaint Feedback Loop (CFL), offers a way to monitor when recipients mark your emails as spam. How does...

If there’s one part of the email that marketers love to hide, it’s the unsubscribe link. Usually tucked into 8-point grey text at the bottom of a ten-screen monster newsletter, like it’s some sort of shameful secret. But here's the truth: making it easy to unsubscribe...

So you’re sending out emails, tracking clicks and feeling pretty smart. But your links all start with something like trk.mailplatform.com or mailer123.activecampaign.net. Not yours. Not even close. Here’s the problem. Every time you send someone to a link that doesn’t...

(and smaller is better!) Here's something most email platforms won’t tell you: if your marketing email is over 102KB in size, Gmail is going to cut it off. You’ll see a little “[Message clipped] View entire message” link at the bottom of the email, and everything...

(Other Shady Shorteners Are Available. Annoyingly.) Ah, Bitly. The link shortener of choice for people who love mystery. What’s behind that cryptic “bit.ly/3uZxYqF”? A cat video? A phishing site? Malware in a trench coat? No one knows. Not your reader, not the inbox...

Smart Outreach or Spammy Escape Hatch? Cold outreach in recruiting is a bit like pineapple on pizza. Controversial, messy, and oddly effective when done right. But there's a fine line between strategic outreach and “why am I in spam jail again?” That’s where burner...

(Even Though They Really, Really Should) So you’ve signed up for a shiny new email tool, maybe Mailchimp, maybe SendGrid, maybe something your cousin’s startup built. You follow the setup guide like a good internet user. It tells you to add a DKIM record. Great. Job...

Beware the SPF 10-record lookup limit Let’s talk about one of the most annoying quirks in email authentication: the SPF 10-lookup limit. It’s obscure, it’s silent, and if you don’t know it’s there, it can completely wreck your deliverability without so much as a...

If you're one of the many folks who used to drag email attachments from Outlook straight into your CRM like a digital magician pulling files out of a hat, and then suddenly found that trick doesn't work anymore, you're not losing your touch. You're just using New...

Why rDNS is defunct for 365 users Have you ever used a warmup tool, run delivery tests or tools like MX Toolbox and it says you need to set up reverse DNS (rDNS)? And then scratch your head for hours Googling it to see what the problem is? Have you stare into the...

(So I Can Help You Fix Your Email Headaches) Look, I get it. Microsoft 365 is mostly great... until it isn’t. Sometimes email delivery goes sideways, DNS records throw a tantrum, or your tenant decides to just vibe in a weird way. That’s where I come in. To help...

Stay Ahead of Microsoft's Crackdown If you're in recruitment, you already know email is your lifeline. Whether you're nurturing candidates, reaching out to clients, or keeping your talent pools warm, inboxes matter. A lot. We’ve already covered the big news: from 5th...

You Didn’t Know You Needed It You know what’s worse than an email getting intercepted? Not knowing it happened. That’s where TLS Reporting (a.k.a. TLS-RPT) steps in. It’s basically your email’s protector, telling tales on who’s trying to send you email and whether...

Beginners Guide, Honest! Email is basically the plumbing of the internet. It’s not glamorous, but when it breaks, things get messy fast. And one of the big reasons emails can go wrong? They’re shockingly easy to hijack in transit... unless you’ve got something like...

What Microsoft Really Wants (And What You Need to Do About It) Recruitment has always run on email. You reach out to candidates. You check in with clients. You build sequences, send alerts, and follow up faster than your competitors can finish their second coffee. In...

How "Free Mailboxes" Could Be At Risk Shared mailboxes have long been a recruitment staple. You use them for job alerts, team inboxes, and marketing updates. They’re simple to set up, require no licence, and everyone assumes they’re “safe”. But under Microsoft’s new...

From TERRL to MERRL: Recruiters Beware First came TERRL, the Tenant External Recipient Rate Limit. Microsoft introduced it quietly, limiting how many external recipients your Microsoft 365 environment can contact in a 24-hour period. It scales based on your licence...

The Terror of TERRL And What You Need To Know Recruiters, your business relies on email to send job alerts, attract talent, and support your BDM activity. And if you're doing this through Microsoft 365, you're probably sitting on a ticking time bomb. And no, that’s...

What That Means for Recruiters Welcome to the Inbox Apocalypse. Again. First it was Google. Now it’s Microsoft’s turn to give bulk emailers a not-so-gentle nudge towards proper authentication. From May 5th 2025, Outlook.com (which includes all the hotmail.com,...

How to Avoid the Spam Trap By Warming Up Your Domain So, you’ve got yourself a shiny new domain. Whether it’s for a fresh business venture or a rebrand. Exciting times! But here’s the thing: the email gods (aka anti-spam algorithms) don’t trust you yet. In fact,...

(And How to Fix It) You’re sending emails, but they’re not landing in inboxes. Candidates aren’t replying, your open rates are terrible, and you’re wondering if your emails are just vanishing into the void. They probably are. Email providers (Gmail, Outlook, Yahoo)...

Cracking the Code to Email Deliverability February 2025 marked the debut of Ben Fielding on the RecTalk podcast, and if you’ve ever wondered why your emails mysteriously vanish into the void of spam folders, this episode is mandatory listening. 📩 "Inbox or SPAM?...

How to Build Email Reputation Fast Recruiters send a lot of emails. But if you start firing off hundreds or thousands from a brand-new domain or email address, don’t be surprised when your messages land straight in spam (or worse—get blocked completely). Email...