Learning Hub

TL;DR Spam filters flag emails when your visible link doesn't match the actual destination (a pattern that looks identical to phishing) Most recruitment agencies make this worse without knowing it: ATS platforms, outreach tools, and calendar links all rewrite or...

Email Beyond the First Hello In the recruitment world, the initial contact is just the beginning. The real magic happens in the follow-ups. The check-ins, the nudges, the "just making sure you're still breathing" emails. These aren't just niceties; they're essential...

Is Fingerprinting Causing Your Deliverability Woes? You're probably already juggling SPF records, DKIM alignment, and keeping your sender reputation polished like a trophy. But if your carefully crafted email campaigns are still ghosting the inbox, there's a...

The Power Of Pre-Seeding Your Email Outreach You’ve got a big campaign coming up. Maybe it’s a new job alert blast, a webinar invite, or a reactivation push to cold leads. You want it welcomed to inboxes like royalty, not turned away at the door. You want it to land,...

And What You Should Track Instead Let’s get this out of the way. Your open rate is not real. Well, not fully at least. It’s a rough guess based on a tiny image that may or may not have loaded. And thanks to modern spam filters and email security tools, even that guess...

The Reason Behind A Billion Dollar Industry You wrote a brilliant email. Personalised it. Tracked it. Hit send. But your client never saw it. Why? Because it got eaten alive by an Email Security Gateway before it even had a chance. Most people think spam filters live...

Forwarding an email as an attachment is like sending a sealed envelope within another envelope. It preserves the original message's integrity, including all headers and metadata. This is crucial when diagnosing delivery issues, reporting suspicious emails, or simply...

If there’s one part of the email that marketers love to hide, it’s the unsubscribe link. Usually tucked into 8-point grey text at the bottom of a ten-screen monster newsletter, like it’s some sort of shameful secret. But here's the truth: making it easy to unsubscribe...

So you’re sending out emails, tracking clicks and feeling pretty smart. But your links all start with something like trk.mailplatform.com or mailer123.activecampaign.net. Not yours. Not even close. Here’s the problem. Every time you send someone to a link that doesn’t...

TL;DR Gmail clips any email over 102KB. Cutting off the bottom of your message, hiding your CTAs, and stopping your tracking pixel from firing. If your open rates look healthy but click-throughs are low, a clipped email might be why. This post explains what causes it,...

Other Shady Shorteners Are Available. Ah, Bitly. The link shortener of choice for people who love mystery. What’s behind that cryptic “bit.ly/3uZxYqF”? A cat video? A phishing site? Malware in a trench coat? No one knows. Not your reader, not the inbox algorithm, and...

(Even Though They Really, Really Should) So you’ve signed up for a shiny new email tool, maybe Mailchimp, maybe SendGrid, maybe something your cousin’s startup built. You follow the setup guide like a good internet user. It tells you to add a DKIM record. Great. Job...

Beware the SPF 10-record lookup limit Let’s talk about one of the most annoying quirks in email authentication: the SPF 10-lookup limit. It’s obscure, it’s silent, and if you don’t know it’s there, it can completely wreck your deliverability without so much as a...

If you're one of the many folks who used to drag email attachments from Outlook straight into your CRM like a digital magician pulling files out of a hat, and then suddenly found that trick doesn't work anymore, you're not losing your touch. You're just using New...

Why rDNS is defunct for 365 users Have you ever used a warmup tool, run delivery tests or tools like MX Toolbox and it says you need to set up reverse DNS (rDNS)? And then scratch your head for hours Googling it to see what the problem is? Have you stare into the...

Stay Ahead of Microsoft's Crackdown If you're in recruitment, you already know email is your lifeline. Whether you're nurturing candidates, reaching out to clients, or keeping your talent pools warm, inboxes matter. A lot. We’ve already covered the big news: from 5th...

You Didn’t Know You Needed It You know what’s worse than an email getting intercepted? Not knowing it happened. That’s where TLS Reporting (a.k.a. TLS-RPT) steps in. It’s basically your email’s protector, telling tales on who’s trying to send you email and whether...

Beginners Guide, Honest! Email is basically the plumbing of the internet. It’s not glamorous, but when it breaks, things get messy fast. And one of the big reasons emails can go wrong? They’re shockingly easy to hijack in transit... unless you’ve got something like...

(And How to Fix It) You’re sending emails, but they’re not landing in inboxes. Candidates aren’t replying, your open rates are terrible, and you’re wondering if your emails are just vanishing into the void. They probably are. Email providers (Gmail, Outlook, Yahoo)...