Learning Hub

(So I Can Help You Fix Your Email Headaches) Look, I get it. Microsoft 365 is mostly great... until it isn’t. Sometimes email delivery goes sideways, DNS records throw a tantrum, or your tenant decides to just vibe in a weird way. That’s where I come in. To help...

Stay Ahead of Microsoft's Crackdown If you're in recruitment, you already know email is your lifeline. Whether you're nurturing candidates, reaching out to clients, or keeping your talent pools warm, inboxes matter. A lot. We’ve already covered the big news: from 5th...

You Didn’t Know You Needed It You know what’s worse than an email getting intercepted? Not knowing it happened. That’s where TLS Reporting (a.k.a. TLS-RPT) steps in. It’s basically your email’s protector, telling tales on who’s trying to send you email and whether...

Beginners Guide, Honest! Email is basically the plumbing of the internet. It’s not glamorous, but when it breaks, things get messy fast. And one of the big reasons emails can go wrong? They’re shockingly easy to hijack in transit... unless you’ve got something like...

What Microsoft Really Wants (And What You Need to Do About It) Recruitment has always run on email. You reach out to candidates. You check in with clients. You build sequences, send alerts, and follow up faster than your competitors can finish their second coffee. In...

How "Free Mailboxes" Could Be At Risk Shared mailboxes have long been a recruitment staple. You use them for job alerts, team inboxes, and marketing updates. They’re simple to set up, require no licence, and everyone assumes they’re “safe”. But under Microsoft’s new...

From TERRL to MERRL: Recruiters Beware First came TERRL, the Tenant External Recipient Rate Limit. Microsoft introduced it quietly, limiting how many external recipients your Microsoft 365 environment can contact in a 24-hour period. It scales based on your licence...

The Terror of TERRL And What You Need To Know Recruiters, your business relies on email to send job alerts, attract talent, and support your BDM activity. And if you're doing this through Microsoft 365, you're probably sitting on a ticking time bomb. And no, that’s...

What That Means for Recruiters Welcome to the Inbox Apocalypse. Again. First it was Google. Now it’s Microsoft’s turn to give bulk emailers a not-so-gentle nudge towards proper authentication. From May 5th 2025, Outlook.com (which includes all the hotmail.com,...

So, you’ve just bought a shiny new domain. Exciting times.But to the email world, you’re a total stranger, and strangers don’t get inbox privileges straight away. Here’s how to build trust with Gmail, Outlook, and friends before you send your first big campaign. Why...

(And How to Fix It) You’re sending emails, but they’re not landing in inboxes. Candidates aren’t replying, your open rates are terrible, and you’re wondering if your emails are just vanishing into the void. They probably are. Email providers (Gmail, Outlook, Yahoo)...

How to Build Email Reputation Fast Recruiters send a lot of emails. But if you start firing off hundreds or thousands from a brand-new domain or email address, don’t be surprised when your messages land straight in spam (or worse, get blocked completely). Email...

Recruiters rely on email to reach potential candidates and clients. But there’s a problem—spam filters hate cold emails. If you don’t do things right, your messages will never even reach the inbox. So, how do you avoid spam filters and make sure your emails actually...

Boost Email Engagement and Domain Reputation Your email's subject line is the digital equivalent of a first impression. It determines whether your message gets opened, ignored, or sent to the dreaded spam folder. But here’s the kicker: subject lines don’t just impact...

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol that verifies email senders and provides insights for enhanced email security. It allows domain owners to set domain-level policies for mail handling, including...

You can write the best email in the world but if mailbox providers can’t prove it really came from you, they’ll treat it like junk. That’s where DKIM comes in. DKIM (DomainKeys Identified Mail) is a digital signature system for email. It’s how your messages prove they...

SPF: The OG Foundation of Email Authentication SPF (Sender Policy Framework) is an email authentication protocol designed to stop cybercriminals from pretending to send emails from your domain. In short, it helps email servers tell the difference between you and an...

Brand Indicators for Message Identification (BIMI) lets your verified logo appear beside your emails in recipients’ inboxes. It’s a visual trust mark, proving your domain is legitimate and your message authentic. Why You Need a BIMI Logo Brand recall: Every email...

Common Mark Certificates (CMC) for Google BIMI Adoption Great news for businesses looking to showcase their brand logo in Gmail without the hassle of trademarking! Thanks to recent Google updates, brands can now use Common Mark Certificates (CMCs) to display their...

No Idea Where Your Domain Is? Don't Panic One common issue business owners face is locating where their domain is hosted. While it might seem straightforward to remember where you bought your domain, changes over time can complicate this. For instance, you might have...

A Fresh Look at Google Postmaster Tools Getting emails into inboxes isn’t magic. It’s mechanics. And when it comes to Gmail, those mechanics are very particular. Enter Google Postmaster Tools: the dashboard that tells you how Gmail sees your emails, and whether you’re...

You can send a beautifully written campaign and still end up in spam. Before blaming the content or CRM, it’s worth checking the basics. That’s where tools like Mail-tester.com come in. They tell you if your email technically looks trustworthy. The Power of...

Glockapps: In-Depth Deliverability Testing Email marketing can be a game-changer for businesses, but only if your emails land in the right place. Your recipient’s inbox. This is where GlockApps comes in. A powerful email deliverability testing and monitoring tool,...

How to check SPF, DKIM, and domain setup without command line You don’t need to open a terminal window to check your DNS anymore.Ever stared at a black screen wondering whether to type dig, nslookup, or just given up? This one’s for you. Here’s how to see what your...

Non-Technical Tips to Boost Email Engagement Creating emails that stand out in the inbox is both an art and a science. But the good news is, you don’t need to be a tech expert to create emails that people actually want to open, read, and engage with. Here are some...

A Guide for Beginners and Advanced Users DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a vital tool in protecting your domain from being used in phishing or spoofing attacks. It ensures only authorised senders can use your domain in...

You’ve added a DMARC record. Great start. But before you rush to enforce it with p=reject, hit pause. DMARC protects your domain from spoofing and phishing but only if you understand what it’s showing you. Without monitoring reports, you’re flying blind. Enforcing the...

Step-by-Step Google Postmaster Setup Getting your email campaigns to land in inboxes (not spam folders) is no small feat, especially when Gmail is involved. Enter Google Postmaster Tools, a free resource that provides valuable insights into your email deliverability,...

A Guide to The Popular Email Diagnostics Tool If you’ve ever dived into the world of email deliverability, chances are you’ve come across MXToolbox. It’s a popular platform with a range of tools to help troubleshoot issues like email bouncing, poor inbox placement,...