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Tips, guides and detailed explanations of all the acronyms you need when fixing email delivery issues. SPF, DKIM, DMARC, BIMI and more! Tips and guides on how to set up, and get maximum advantage from, Quinset Powermail. You also have access to detailed explanations of all the acronyms you’ll get to know and love. From SPF to DKIM, BIMI to DMARC, we’ve got you covered.
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How to Avoid Spam Filters When Sending Cold Emails
Recruiters rely on email to reach potential candidates and clients. But there’s a problem—spam filters hate cold emails. If you don’t do things right, your messages will never even reach the inbox. So, how do you avoid spam filters and make sure your emails actually...
The Perfect Email Subject Line
Boost Email Engagement and Domain Reputation Your email's subject line is the digital equivalent of a first impression—it determines whether your message gets opened, ignored, or sent to the dreaded spam folder. But here’s the kicker: subject lines don’t just impact...
What is DMARC?
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol that verifies email senders and provides insights for enhanced email security. It allows domain owners to set domain-level policies for mail handling, including...
What is DKIM?
DKIM stands for DomainKeys Identified Mail. It is an email authentication method that enables senders to prevent email content from being altered during the delivery process. Based on public key cryptography, DKIM works by adding a digital signature to the message...
What is SPF?
SPF SPF (Sender Policy Framework) is an email authentication protocol aimed at detecting email spoofing and stopping unauthorized senders from using your domain to send emails. SPF email records maintain a list of verified senders for your domain. These records can be...
What is BIMI?
Brand Indicators for Message Identification (BIMI) is a standard that enhances your email’s credibility by displaying your brand’s logo on the emails you send. This acts as an additional layer of verification, assuring your customers of the email’s authenticity. For...
Google BIMI: CMC or VMC?
Common Mark Certificates (CMC) for Google BIMI Adoption Great news for businesses looking to showcase their brand logo in Gmail without the hassle of trademarking! Thanks to recent Google updates, brands can now use Common Mark Certificates (CMCs) to display their...
How To Find Where Your Domain Is Registered
No Idea Where Your Domain Is? Don't Panic One common issue business owners face is locating where their domain is hosted. While it might seem straightforward to remember where you bought your domain, changes over time can complicate this. For instance, you might have...
What is Google Postmaster?
A Fresh Look at Google Postmaster Tools Getting emails into inboxes is like trying to win over a cat—it takes patience, effort, and a little bit of finesse. If Gmail is the cat in this metaphor, Google Postmaster Tools is your guide to understanding its quirks. This...
Basic Email Delivery Tests
The Power of Mail-tester.com If you’ve ever wondered why some of your carefully crafted emails never make it to your audience’s inbox, you’re not alone. Email deliverability is a critical factor in the success of email marketing campaigns, and tools like...
Advanced Delivery Testing
Glockapps: In-Depth Deliverability Testing Email marketing can be a game-changer for businesses, but only if your emails land in the right place—your recipient’s inbox. This is where GlockApps comes in. A powerful email deliverability testing and monitoring tool,...
Doing DNS Lookups The Easy Way
Look At DNS Without Command Line Tools You're trying to figure out the issue with a domain and need to see what's being published and seen by the internet. Rather than being stuck using command-line tools (and remembering the commands), there are much easier ways to...
Write Compelling Emails For Better Results
Non-Technical Tips to Boost Email Engagement Creating emails that stand out in the inbox is both an art and a science. But the good news is, you don’t need to be a tech expert to create emails that people actually want to open, read, and engage with. Here are some...
How to Create a DMARC Record
A Guide for Beginners and Advanced Users DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a vital tool in protecting your domain from being used in phishing or spoofing attacks. It ensures only authorised senders can use your domain in...
Do I need DMARC Reporting?
Analysing Reports Is Essential Before Enforcing Policies When it comes to protecting your domain from phishing and spoofing attacks, DMARC is a powerful tool. However, simply setting up a DMARC policy without ongoing monitoring and reporting can do more harm than...
Setting Up Google Postmaster
Step-by-Step Guide to Setting Up Google Postmaster Tools Getting your email campaigns to land in inboxes—not spam folders—is no small feat, especially when Gmail is involved. Enter Google Postmaster Tools, a free resource that provides valuable insights into your...
MXToolbox: Hero or Headache?
A Guide to The Popular Email Diagnostics Tool If you’ve ever dived into the world of email deliverability, chances are you’ve come across MXToolbox. It’s a popular platform with a range of tools to help troubleshoot issues like email bouncing, poor inbox placement,...
The Truth About Email Open Rates
Why They’re Misleading and What to Measure Instead Many email security tools now automatically scan incoming messages for threats like phishing links or malware. While this is great for security, it creates a problem for marketers: these tools simulate link-checking,...
Email Delivery: The State of Recruitment Agencies
Trust is a recruitment company’s most valuable asset. Consistent email delivery, free from technical glitches or deliverability issues, protects your brand reputation. It showcases reliability and professionalism, reinforcing your standing in the competitive recruitment landscape.
Effective email delivery expands the outreach potential of recruitment campaigns. Whether reaching out to passive candidates or maintaining an active dialogue with clients, reliable email delivery ensures that your messages are not lost but instead make a meaningful impact.
Our researchers assessed nearly 500 recruitment companies in the UK, looking at their email domain settings to ascertain their maturity, and ability to carry out successful email campaigns and day-to-day interactions.
There are many aspects to getting email delivery right, with DMARC being a key tool in the fight against spam filters, protecting the reputation of your domain and aide in fixing email delivery issues.
Only half the agencies assessed had implemented any form of DMARC, of which only 20% had a mature configuration that protected them and gave them insights into their email delivery.
Quinset Transforms Your Email Delivery Campaigns
Audit and Assessment
We start with a comprehensive audit of your current email setup. Identifying weaknesses, opportunities, and setting the stage for enhanced deliverability and performance.
Strategic Planning
Our experts develop a tailored strategy that aligns with your business goals. From technical configurations to content and data strategies, we cover all bases.
Implementation and Optimisation
We implement the necessary technical protocols, fixing email delivery issues, integrate your systems, and set up automated workflows. Our team continuously optimises your campaigns to adapt to changing conditions and maximise results.
Ongoing Support and Monitoring
Email deliverability is an ongoing challenge. We provide continuous support, monitoring, and adjustments to keep your campaigns on track and performing at their best.
Why Choose Quinset Professional Services?
Technical Mastery
We specialise in the critical technical elements, fixing email delivery issues to ensure your emails land in the inbox, not the spam folder.
- DKIM, SPF, BIMI, DMARC: We implement and optimise these protocols to authenticate your emails, build trust with ISPs, and protect your brand from phishing and spoofing attacks.
- MTA-STS and TLS: We secure your email transmission with state-of-the-art encryption, ensuring your messages are safe and compliant with industry standards.
Content and Data
Content is king, but data strategy is queen. We ensure both work together to rule your email campaigns.
- Content Strategies: Craft compelling, personalised content that resonates with your audience. Our experts help you develop and optimise email content that drives engagement and conversions.
- Data Strategies: Leverage the power of data to refine your campaigns. We help you gather, analyse, and utilise data to improve targeting, personalise communications, and boost ROI.