Email Deliverabilty Learning Hub for Recruitment Agencies
Tips, guides and detailed explanations of all the acronyms you need when fixing email delivery issues. SPF, DKIM, DMARC, BIMI and more! Scroll down to browse or search below for your hot topic.
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Our Most Recent Email Deliverability Articles
Email Deliverability for Recruitment Agencies: The Complete Guide
Your candidates aren't ignoring your emails. A lot of them never saw them. Email deliverability is the gap between hitting send and actually landing in the inbox. For most businesses, it is a background concern. For recruitment agencies, it is a commercial one. Every...
Recruitment Email Deliverability: What Actually Works in 2026
Recruitment email deliverability issues are usually caused by poor domain reputation, low engagement, and inconsistent sending behaviour, not just technical setup. Agencies are currently split between high-volume mass mailing using multiple domains and reputation-led...
The Truth About Candidate Deliverability insights
The MAGY Power Play of Email Deliverability You think you’re “monitoring deliverability”. You’ve got dashboards. Open rates. Maybe even a warm-up tool humming away. But here’s the shitty end of the stick... Half the inbox ecosystem doesn’t tell you what’s really...
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Avoiding Spam Filters When Sending Cold Emails
Recruiters rely on email to reach potential candidates and clients. But there’s a problem—spam filters hate cold emails. If you don’t do things right, your messages will never even reach the inbox. So, how do you avoid spam filters and make sure your emails actually...
The Perfect Email Subject Line
Boost Email Engagement and Domain Reputation Your email's subject line is the digital equivalent of a first impression. It determines whether your message gets opened, ignored, or sent to the dreaded spam folder. But here’s the kicker: subject lines don’t just impact...
What is DMARC?
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol that verifies email senders and provides insights for enhanced email security. It allows domain owners to set domain-level policies for mail handling, including...
What is DKIM?
You can write the best email in the world but if mailbox providers can’t prove it really came from you, they’ll treat it like junk. That’s where DKIM comes in. DKIM (DomainKeys Identified Mail) is a digital signature system for email. It’s how your messages prove they...
Understanding Sender Policy Framework (SPF)
SPF: The OG Foundation of Email Authentication SPF (Sender Policy Framework) is an email authentication protocol designed to stop cybercriminals from pretending to send emails from your domain. In short, it helps email servers tell the difference between you and an...
What is BIMI?
Brand Indicators for Message Identification (BIMI) lets your verified logo appear beside your emails in recipients’ inboxes. It’s a visual trust mark, proving your domain is legitimate and your message authentic. Why You Need a BIMI Logo Brand recall: Every email...
BIMI For Recruiters: CMC or VMC?
Common Mark Certificates (CMC) for Google BIMI Adoption Great news for businesses looking to showcase their brand logo in Gmail without the hassle of trademarking! Thanks to recent Google updates, brands can now use Common Mark Certificates (CMCs) to display their...
How To Find Where Your Domain Is Registered
No Idea Where Your Domain Is? Don't Panic One common issue business owners face is locating where their domain is hosted. While it might seem straightforward to remember where you bought your domain, changes over time can complicate this. For instance, you might have...
What is Google Postmaster?
A Fresh Look at Google Postmaster Tools Getting emails into inboxes isn’t magic. It’s mechanics. And when it comes to Gmail, those mechanics are very particular. Enter Google Postmaster Tools: the dashboard that tells you how Gmail sees your emails, and whether you’re...
How to Run a Basic Email Deliverability Test
You can send a beautifully written campaign and still end up in spam. Before blaming the content or CRM, it’s worth checking the basics. That’s where tools like Mail-tester.com come in. They tell you if your email technically looks trustworthy. The Power of...
Advanced Email Deliverability & Inbox Placment Tests
Glockapps: The Most In-Depth Tool Available Email marketing can be a game-changer for businesses, but only if your emails land in the right place. Your recipient’s inbox. This is where GlockApps comes in. A powerful email deliverability testing and monitoring tool,...
Doing DNS Lookups The Easy Way
How to check SPF, DKIM, and domain setup without command line You don’t need to open a terminal window to check your DNS anymore.Ever stared at a black screen wondering whether to type dig, nslookup, or just given up? This one’s for you. Here’s how to see what your...
Write Compelling Emails For Better Results
Non-Technical Tips to Boost Email Engagement Creating emails that stand out in the inbox is both an art and a science. But the good news is, you don’t need to be a tech expert to create emails that people actually want to open, read, and engage with. Here are some...
How to Create a DMARC Record
A Guide for Beginners and Advanced Users DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a vital tool in protecting your domain from being used in phishing or spoofing attacks. It ensures only authorised senders can use your domain in...
Do I Need DMARC Reporting And How Do I Use it?
You’ve added a DMARC record. Great start. But before you rush to enforce it with p=reject, hit pause. DMARC protects your domain from spoofing and phishing but only if you understand what it’s showing you. Without monitoring reports, you’re flying blind. Enforcing the...
Setting Up Google Postmaster
TL;DR Google Postmaster Tools is a free dashboard that shows you how Gmail sees your sending domain. Reputation, spam rate, and authentication status If your candidate emails or job alerts are going to Gmail spam, this is the first place to look A domain reputation of...
MXToolbox: Hero or Headache?
A Guide to The Popular Email Diagnostics Tool If you’ve ever dived into the world of email deliverability, chances are you’ve come across MXToolbox. It’s a popular platform with a range of tools to help troubleshoot issues like email bouncing, poor inbox placement,...
The Truth About Email Open Rates
Why They’re Misleading and What to Measure Instead Many email security tools now automatically scan incoming messages for threats like phishing links or malware. While this is great for security, it creates a problem for marketers: these tools simulate link-checking,...
Recruitment Agency Statistics – Failing to Add the Correct DNS
We assessed the state of email for 490 recruiters in the UK and US, focusing on their DNS records to measure their maturity.
Correct implementation of SPF, DKIM and DMARC are key tools in the trust and deliverability of your emails.
Our research into UK agencies shows many domains miss the basic settings, which will directly affect their deliverability and ROI from email outreach.
A third had SPF records missing from their setup, resulting in legitimate sending sources beign untrusted to send emails from their domain.
Nearly half had DKIM records missing, meaning that emails were missing a vital verification that they were legitimate emails.
A third of agencies assessed had failed to implement any form of DMARC, which is the latest and critically important DNS record to protect your domains reputation.
Finally, only 20% of rectuitment agencies had any DMARC reporting in place. Without this, you are blind to SPF and DKIM errors that are affecting the reputaion of your domain.
Why Recruiters Choose Quinset
Technical foundations that inboxes trust
We align SPF, DKIM and DMARC correctly, sort routing and TLS, set safe sending limits, and then expand them. So your domain reputation improves and stays healthy.
Data & content that won’t trip spam filters
Clean lists, sensible cadence, and copy that avoids common triggers. We’ll give marketing and consultants guardrails and templates that lift replies without risking the domain.
Built for how recruiters work
Sequences, ATS notifications, and high-volume day-to-day email all need different handling. We tune each path so candidate and client messages arrive reliably.
Fast answers through our vendor network
We work with leading ATS/CRM and rectech providers. If your issue touches tooling, we’ll coordinate fixes so you’re not stuck between support teams.