Email Deliverabilty Learning Hub for Recruitment Agencies
Tips, guides and detailed explanations of all the acronyms you need when fixing email delivery issues. SPF, DKIM, DMARC, BIMI and more! Scroll down to browse or search below for your hot topic.
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Our Most Recent Email Deliverability Articles
Why Email Deliverability Is Recruitment’s Most Overlooked Growth Lever
By Ben Fielding, Quinset The number that should worry every agency owner Here is a fact from the real world. In an audit of 490 UK recruitment agencies, more than half had no DMARC record on their primary sending domain. Most of the rest had DMARC set to monitor-only,...
Domain Strategy for US Recruitment Market Entry
TL;DR .com domains are better than .us for US expansion - no restrictions, stronger global reputation, and no requirement to prove a physical US presence Domain age matters for email deliverability - older domains are trusted by mailbox providers; register your .com...
The DMARC Platform Behind Quinset Powermail Just Won G2’s Top Award
Here's Why That Matters for Recruiters TL;DR Quinset Powermail is a white-label version of PowerDMARC, the platform G2 has ranked as its top DMARC software leader across multiple consecutive quarters G2's rankings are based entirely on verified user reviews, not paid...
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365 Shared Mailboxes: MERRL Strikes Again
How "Free Mailboxes" Could Be At Risk Shared mailboxes have long been a recruitment staple. You use them for job alerts, team inboxes, and marketing updates. They’re simple to set up, require no licence, and everyone assumes they’re “safe”. But under Microsoft’s new...
Microsoft’s Next Hit At Recruitment Email
From TERRL to MERRL: Recruiters Beware First came TERRL, the Tenant External Recipient Rate Limit. Microsoft introduced it quietly, limiting how many external recipients your Microsoft 365 environment can contact in a 24-hour period. It scales based on your licence...
Microsoft Is Breaking Recruitment Email
The Terror of TERRL And What You Need To Know Recruiters, your business relies on email to send job alerts, attract talent, and support your BDM activity. And if you're doing this through Microsoft 365, you're probably sitting on a ticking time bomb. And no, that’s...
Microsoft Is Joining the Email Crackdown
What That Means for Recruiters Welcome to the Inbox Apocalypse. Again. First it was Google. Now it’s Microsoft’s turn to give bulk emailers a not-so-gentle nudge towards proper authentication. From May 5th 2025, Outlook.com (which includes all the hotmail.com,...
How to Warm Up a Domain for Better Email Deliverability
So, you’ve just bought a shiny new domain. Exciting times.But to the email world, you’re a total stranger, and strangers don’t get inbox privileges straight away. Here’s how to build trust with Gmail, Outlook, and friends before you send your first big campaign. Why...
Why Your Emails Aren’t Reaching Candidates
(And How to Fix It) You’re sending emails, but they’re not landing in inboxes. Candidates aren’t replying, your open rates are terrible, and you’re wondering if your emails are just vanishing into the void. They probably are. Email providers (Gmail, Outlook, Yahoo)...
Talking Email Deliverability: The RecTalk Podcast
Cracking the Code to Email Domination February 2025 marked the debut of Ben Fielding on the RecTalk podcast, and if you’ve ever wondered why your emails mysteriously vanish into the void of spam folders, this episode is mandatory listening. "Inbox or SPAM? Cracking...
The Ultimate Email Warm-Up Strategy for Recruiters
How to Build Email Reputation Fast Recruiters send a lot of emails. But if you start firing off hundreds or thousands from a brand-new domain or email address, don’t be surprised when your messages land straight in spam (or worse, get blocked completely). Email...
Avoiding Spam Filters When Sending Cold Emails
Recruiters rely on email to reach potential candidates and clients. But there’s a problem—spam filters hate cold emails. If you don’t do things right, your messages will never even reach the inbox. So, how do you avoid spam filters and make sure your emails actually...
The Perfect Email Subject Line
Boost Email Engagement and Domain Reputation Your email's subject line is the digital equivalent of a first impression. It determines whether your message gets opened, ignored, or sent to the dreaded spam folder. But here’s the kicker: subject lines don’t just impact...
What is DMARC?
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol that verifies email senders and provides insights for enhanced email security. It allows domain owners to set domain-level policies for mail handling, including...
What is DKIM?
You can write the best email in the world but if mailbox providers can’t prove it really came from you, they’ll treat it like junk. That’s where DKIM comes in. DKIM (DomainKeys Identified Mail) is a digital signature system for email. It’s how your messages prove they...
Understanding Sender Policy Framework (SPF)
SPF: The OG Foundation of Email Authentication SPF (Sender Policy Framework) is an email authentication protocol designed to stop cybercriminals from pretending to send emails from your domain. In short, it helps email servers tell the difference between you and an...
What is BIMI?
Brand Indicators for Message Identification (BIMI) lets your verified logo appear beside your emails in recipients’ inboxes. It’s a visual trust mark, proving your domain is legitimate and your message authentic. Why You Need a BIMI Logo Brand recall: Every email...
BIMI For Recruiters: CMC or VMC?
Common Mark Certificates (CMC) for Google BIMI Adoption Great news for businesses looking to showcase their brand logo in Gmail without the hassle of trademarking! Thanks to recent Google updates, brands can now use Common Mark Certificates (CMCs) to display their...
How To Find Where Your Domain Is Registered
No Idea Where Your Domain Is? Don't Panic One common issue business owners face is locating where their domain is hosted. While it might seem straightforward to remember where you bought your domain, changes over time can complicate this. For instance, you might have...
What is Google Postmaster?
A Fresh Look at Google Postmaster Tools Getting emails into inboxes isn’t magic. It’s mechanics. And when it comes to Gmail, those mechanics are very particular. Enter Google Postmaster Tools: the dashboard that tells you how Gmail sees your emails, and whether you’re...
Email Delivery Tests for Recruitment Agencies
How to Know If Your Emails Are Actually Getting Through TL;DR "Delivered" in your ESP just means the receiving server accepted the email. It does not mean it reached the inbox. Delivery and deliverability are two different things. Both matter for recruiters. You can...
Advanced Email Deliverability & Inbox Placment Tests
Glockapps: The Most In-Depth Tool Available Email marketing can be a game-changer for businesses, but only if your emails land in the right place. Your recipient’s inbox. This is where GlockApps comes in. A powerful email deliverability testing and monitoring tool,...
Doing DNS Lookups The Easy Way
How to check SPF, DKIM, and domain setup without command line You don’t need to open a terminal window to check your DNS anymore.Ever stared at a black screen wondering whether to type dig, nslookup, or just given up? This one’s for you. Here’s how to see what your...
Write Compelling Emails For Better Results
Non-Technical Tips to Boost Email Engagement Creating emails that stand out in the inbox is both an art and a science. But the good news is, you don’t need to be a tech expert to create emails that people actually want to open, read, and engage with. Here are some...
How to Create a DMARC Record
A Guide for Beginners and Advanced Users DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a vital tool in protecting your domain from being used in phishing or spoofing attacks. It ensures only authorised senders can use your domain in...
Do I Need DMARC Reporting And How Do I Use it?
You’ve added a DMARC record. Great start. But before you rush to enforce it with p=reject, hit pause. DMARC protects your domain from spoofing and phishing but only if you understand what it’s showing you. Without monitoring reports, you’re flying blind. Enforcing the...
Setting Up Google Postmaster
TL;DR Google Postmaster Tools is a free dashboard that shows you how Gmail sees your sending domain. Reputation, spam rate, and authentication status If your candidate emails or job alerts are going to Gmail spam, this is the first place to look A domain reputation of...
MXToolbox: Hero or Headache?
A Guide to The Popular Email Diagnostics Tool If you’ve ever dived into the world of email deliverability, chances are you’ve come across MXToolbox. It’s a popular platform with a range of tools to help troubleshoot issues like email bouncing, poor inbox placement,...
The Truth About Email Open Rates
Why They’re Misleading and What to Measure Instead Many email security tools now automatically scan incoming messages for threats like phishing links or malware. While this is great for security, it creates a problem for marketers: these tools simulate link-checking,...
Recruitment Agency Statistics – Failing to Add the Correct DNS
We assessed the state of email for 490 recruiters in the UK and US, focusing on their DNS records to measure their maturity.
Correct implementation of SPF, DKIM and DMARC are key tools in the trust and deliverability of your emails.
Our research into UK agencies shows many domains miss the basic settings, which will directly affect their deliverability and ROI from email outreach.
A third had SPF records missing from their setup, resulting in legitimate sending sources beign untrusted to send emails from their domain.
Nearly half had DKIM records missing, meaning that emails were missing a vital verification that they were legitimate emails.
A third of agencies assessed had failed to implement any form of DMARC, which is the latest and critically important DNS record to protect your domains reputation.
Finally, only 20% of rectuitment agencies had any DMARC reporting in place. Without this, you are blind to SPF and DKIM errors that are affecting the reputaion of your domain.
Why Recruiters Choose Quinset
Technical foundations that inboxes trust
We align SPF, DKIM and DMARC correctly, sort routing and TLS, set safe sending limits, and then expand them. So your domain reputation improves and stays healthy.
Data & content that won’t trip spam filters
Clean lists, sensible cadence, and copy that avoids common triggers. We’ll give marketing and consultants guardrails and templates that lift replies without risking the domain.
Built for how recruiters work
Sequences, ATS notifications, and high-volume day-to-day email all need different handling. We tune each path so candidate and client messages arrive reliably.
Fast answers through our vendor network
We work with leading ATS/CRM and rectech providers. If your issue touches tooling, we’ll coordinate fixes so you’re not stuck between support teams.