Cracking the Code to Email Deliverability
February 2025 marked the debut of Ben Fielding on the RecTalk podcast, and if you’ve ever wondered why your emails mysteriously vanish into the void of spam folders, this episode is mandatory listening.
📩 “Inbox or SPAM? Cracking the Code to Email Deliverability” isn’t just another tech talk—it’s your survival guide to making sure your emails actually land where they’re supposed to. Because let’s be honest, nobody writes emails just for them to be swallowed by the digital abyss.
What’s Inside the Episode?
Ben Fielding breaks down the complex world of email deliverability, explaining why some emails get VIP treatment in inboxes while others are exiled to spam. Spoiler alert: it’s not just about what you write—it’s about who you are, how you send, and what’s under the hood of your email setup.
Key Takeaways from the Episode:
✅ Sender Reputation Matters – ISPs are like bouncers at an exclusive club, and if your reputation isn’t great, your emails aren’t getting in.
✅ Content Can Make or Break You – Spammy words, excessive links, or sketchy formatting? Say hello to the junk folder.
✅ Authentication is Everything – SPF, DKIM, and DMARC aren’t just alphabet soup—they’re your best defense against email impersonation and deliverability disasters.
✅ List Hygiene is Non-Negotiable – A bloated, outdated email list can tank your sender score. Clean it up or pay the price.
✅ Common Mistakes That Kill Deliverability – Ben spills the tea on the biggest blunders that land emails in spam and how to avoid them.
Why Should You Listen?
If your business, newsletter, or marketing campaigns rely on email, understanding deliverability isn’t optional—it’s essential. This episode is packed with practical strategies you can implement right now to boost your inbox placement and stop losing emails to spam filters.
Whether you’re an email marketing pro or just trying to get your weekly updates into inboxes, this episode will change the way you think about email. Tune in and take control of your email destiny! 🚀
🔗 Watch the full episode at the top of the page but check out the RecTalk podcast for more episodes:
https://rectalk.co.uk/
