Email marketing tools for recruiters and marketers
Looking for the right tools to help you with your email marketing? We’re collating a list of the most popular tools available, with new ones added every month. Any that fall out of favour will be removed! Please note that some (but not all) of the links below are affiliate links, and we might earn a tiny commission if you buy them.
Email Marketing
Previously known as SendInBlue, Brevo has a long history of being a powerful email marketing tool. Make sure you have contacts that have opted in for your email marketing! Like most email marketing tools, you’ll go on the naughty step if your bounce or spam reports are too high.
Who hasn’t heard of this cheeky monkey? Seen by some as a way of “getting started” with email marketing, it’s kept up with the competition, is stacked with great features and one of the easiest to use.
For a long time, this marketing agency’s secret weapon was for pros only but has been making itself more accessible and easy to use. Honestly, the interface can be sluggish but it makes up for it with its ability to handle some of the most complex email automations we’ve seen.
Calling Hubspot an email marketing tool is like calling the channel tunnel an underpass. It’s an insanely large platform once you get into it, with capability galore. And prices to match. Some might say it’s more than they need and, for email marketing, they might be right. Great platform and not for feint hearted.
Simply, this is Mailchimp but cheaper. Capable and straightforward email marketing and automation tool that’s easy to use and can be mastered quickly too. Some fancy features are missing but it’s enough for most people.
Let me be clear. This is not an email marketing tool. This is not an email automation tool. It’s a bulk email-sending platform designed to plug into other systems, like CRM, websites, and, well, email marketing tools!
Checkout our latest Email Marketing articles
The 2026 Email Engagement Mandate For Recruiters
Earn the Inbox or Lose It In 2025, every recruiter was talking about the same things: authentication, sending limits, complaints, staying out of spam. Good. Doing that work mattered. But here’s the uncomfortable truth I’m seeing play out. In 2026, having your...
How to Write Emails That Actually Get Replies
Spoiler Alert: You're Not the Hero Most recruitment emails fail before the second sentence. Not because the recruiter is bad at their job. Not because the service isn’t valuable. But because the email tells the wrong story. Too many emails are written as if the...
Subject lines that trip filters (and the ones that don’t)
You can write the best message in the world but if the subject line spooks a filter, no one ever sees it.Most recruiters don’t realise how many “harmless” patterns look risky to spam filters. It’s not just about keywords anymore. It’s punctuation, tone, and...