Non-Technical Tips to Boost Email Engagement
Creating emails that stand out in the inbox is both an art and a science. But the good news is, you don’t need to be a tech expert to create emails that people actually want to open, read, and engage with. Here are some non-technical tips that can help you make your emails more compelling, whether you’re communicating with clients, colleagues, or customers.
Our Top 10 Email Content Tips
1. Craft an Irresistible Subject Line
Your subject line is the first thing recipients see, and it’s often the deciding factor in whether they open your email or not. Aim for subject lines that are clear, concise, and intriguing. Use clear “call to action” statements to create a sense of urgency or curiosity. For example, instead of “Monthly Newsletter,” try something like “Top Tips You Can’t Miss This Month”. Keep it under 50 characters to ensure it’s fully visible on mobile devices.
2. Personalise Your Message
Personalisation is more than just using someone’s first name. Reference a recent interaction, purchases, or specific things that would be of interest to their industry. For instance, “Hi John, Here’s a solution to an issue affecting everyone in your sector” shows that you’ve taken the time to tailor the message, making the recipient feel valued and more likely to engage with you.
3. Write with Clarity
People are busy, and most won’t read lengthy emails. The more senior someone is, the less test they want. Get straight to the point by making your emails clear and concise. Use short paragraphs, bullet points, and subheadings to break up the text. This makes your message easier to digest and more likely to be read in full. For the most senior, try writing your email in just three sentences!
4. Focus on Value
Always ask yourself, “What’s in it for them?”
Your email should offer value, whether it’s useful information, a special offer, or a solution to a problem that they can implement themselves. If your readers feel they’re gaining something by opening your emails, they’ll be more likely to keep engaging with them.
5. Incorporate a Call to Action (CTA)
Every email should have a clear purpose and a “call to action” that guides the reader on what to do next. Whether it’s clicking a link, replying to the email, or downloading a resource, make sure your CTA is front-and-centre, and easy to follow.
For example, “Click here to book your free consultation” is direct and tells the reader exactly what action to take.
6. Design for Readability
Even if you’re not a designer, you can still ensure your emails are easy to read. Use a clean, simple layout with plenty of white space. Ask any designer; white is a colour too! Choose a legible font and ensure there’s a good contrast between the text and background colours. Avoid overwhelming them with too many images or blocks of text. Keep it visually appealing and straightforward.
7. Timing is Everything
Sending your emails at the right time can have an impact on open rates. However, the best time can vary depending on who you’re sending too. If your not sure, go for the general rule that mid-week mornings are a safe bet. Test different times and monitor engagement to find out what is working best with your audience.
8. Make It Mobile-Friendly
With more people checking their emails on their phones, it’s crucial to ensure your emails are mobile-friendly. This means using designs that you know work (test, test and test again!), keeping your subject lines punchy, and making sure your CTA buttons are large and easy to tap.
9. A/B Test for Continuous Improvement
You don’t need to be a seasoned email marketing pro to carry out simple A/B tests, to see what works best for your audience. Simply try sending two versions of your email with slight differences in subject lines, content, or CTA. Look at the results andsee what resonates more with your readers. Refine your approach over time by continually sending out two versions.
10. Review and Edit Before Sending
Nothing derails a great email more than a typos or worded a sentence really badly (see what I did there?).
Better; nothing derails a great email more than a typo or a badly worded sentence.
Take time to review and edit your emails before hitting that send button. Reading your email out loud will help you catch problems and guide you in editing to sound more natural.
TL;DR
Creating compelling emails doesn’t require advanced technical skills; it’s about understanding your audience, being clear and concise, and continually refining your approach. By following these non-technical tips, you’ll be well on your way to crafting emails that not only get opened but also encourage engagement and action.
If you’re want to up your email gane or need expert advice on optimising your email campaigns, we’re here to help. Get in touch and let Quinset help you dominate email delivery.
