Brand Indicators for Message Identification (BIMI) lets your verified logo appear beside your emails in recipients’ inboxes. It’s a visual trust mark, proving your domain is legitimate and your message authentic.
Why You Need a BIMI Logo
Brand recall: Every email reinforces your identity with a recognisable logo.
Customer confidence: Recipients see proof the message really came from you.
Deliverability: Authenticated emails are treated more favourably by spam filters.
Visual verification: The logo confirms both sender and message authenticity.
DMARC-based: BIMI builds on your existing DMARC policy (p=quarantine or reject) for extra protection.
How to Check Your BIMI Record
- Open a BIMI record lookup tool (Powermail includes one).
- Enter your domain name.
- Click Lookup to see if your record is valid.
- Fix any missing or incorrect details promptly.
✅ Inbox Test: Once corrected, send a test email to Gmail or Yahoo and confirm your logo displays correctly.
DMARC Is a Prerequisite
You can’t enable BIMI without a working DMARC policy and properly aligned SPF and DKIM.
That’s the foundation mailbox providers use to verify you’re a trusted sender.
BIMI, VMCs and CMCs Explained
| Type | Best for | What you get | Key requirement |
|---|---|---|---|
| BIMI | Anyone with DMARC in place | Logo display in inbox | Valid DNS BIMI record |
| VMC (Verified Mark Certificate) | Trademarked brands | Logo + blue tick | Registered trademark |
| CMC (Common Mark Certificate) | Smaller brands | Logo only | Proof of logo use for 12+ months |
Tip: Start with BIMI; upgrade to CMC or VMC once your domain and logo are stable.
Reality Check
BIMI isn’t a silver bullet. It won’t fix a poor reputation or a broken DMARC setup.
But it is a clear signal to the outside world that your domain takes trust seriously.
Implement it right, and every message becomes a tiny brand impression before it’s even opened.
Next Step
If your BIMI record’s valid but your logo isn’t showing, the issue’s likely with authentication or certificate setup.
We can walk you through it. From DMARC alignment to hosted BIMI configuration, we can help get your logo landing cleanly beside your emails.
Book a 30-minute deliverability review and we’ll check your BIMI setup end-to-end.
