by Ben Fielding | Jun 4, 2025 | Learn, Email Warmup
And Why Some Are Better Than Others Sending your first email campaign from a brand-new domain? Or maybe your reputation has nose-dived because so many people mark you as spam? Without warming or re-warming your domain up first, your chances of that next campaign...
by Ben Fielding | Jun 4, 2025 | Learn
Forwarding an email as an attachment is like sending a sealed envelope within another envelope. It preserves the original message’s integrity, including all headers and metadata. This is crucial when diagnosing delivery issues or reporting suspicious emails....
by Ben Fielding | Jun 2, 2025 | Learn, List Cleaning
And Is It Any Good? If you’re sending bulk emails and not keeping an eye on your spam complaints, you’re essentially flying blind. Yahoo’s Sender Hub, with its Complaint Feedback Loop (CFL), offers a way to monitor when recipients mark your emails as...
by Ben Fielding | Jun 1, 2025 | Learn
If there’s one part of the email that marketers love to hide, it’s the unsubscribe link. Usually tucked into 8-point grey text at the bottom of a ten-screen monster newsletter, like it’s some sort of shameful secret. But here’s the truth: making it easy to...
by Ben Fielding | May 30, 2025 | Learn
So you’re sending out emails, tracking clicks and feeling pretty smart. But your links all start with something like trk.mailplatform.com or mailer123.activecampaign.net. Not yours. Not even close. Here’s the problem. Every time you send someone to a link that doesn’t...
by Ben Fielding | May 29, 2025 | Learn
Spoiler alert; smaller is better! Here’s something most email platforms won’t tell you: if your marketing email is over 102KB in size, Gmail is going to cut it off. You’ll see a little “[Message clipped] View entire message” link at the bottom of the email, and...
