by Ben Fielding | Apr 20, 2026 | Learn, Email Marketing, Email Outreach
TL;DR Structure alone isn’t enough. The emails that really land leave the reader with something they didn’t have before they opened it. Value in a recruitment email doesn’t have to be a white paper. A sharp market insight or a credible benchmark is...
by Ben Fielding | Apr 20, 2026 | Learn, Email Marketing
TL;DR Most spec emails fail because the recruiter is the subject of almost every sentence. The hiring manager barely features. The Main Character Method is a six-move framework that puts the reader at the centre of every email, from the opening line to the close The...
by Ben Fielding | Apr 20, 2026 | Learn, Email Marketing
TL;DR Speculative recruitment emails still work, but they’ve always been a low-engagement play, and everyone in recruitment knows it What’s changed is the deliverability landscape: low open rates and spam complaints now actively damage your domain...
by Ben Fielding | Apr 20, 2026 | Learn, Popular
TL;DR Recruitment ATSs accumulate years of contact data with no automatic address validation — those records go stale fast Repeatedly mailing dead addresses on personal mailbox platforms (Gmail, Yahoo, Hotmail, iCloud) will damage your sender reputation with those...
by Ben Fielding | Mar 24, 2026 | Learn, Email Marketing, Email Outreach
Your candidates aren’t ignoring your emails. A lot of them never saw them. Email deliverability is the gap between hitting send and actually landing in the inbox. For most businesses, it is a background concern. For recruitment agencies, it is a commercial one....
by Ben Fielding | Mar 23, 2026 | Learn, Email Outreach, Popular
Recruitment email deliverability issues are usually caused by poor domain reputation, low engagement, and inconsistent sending behaviour, not just technical setup. Agencies are currently split between high-volume mass mailing using multiple domains and reputation-led...
