by Ben Fielding | Jul 23, 2026 | Learn
TL;DR Subject lines, follow-up frequency and message variation all affect reply rates, but most recruiters guess at these instead of testing them. A cadence that feels normal to you can read as desperate (or as spam) to a candidate or client. There’s a ceiling...
by Ben Fielding | Jun 29, 2026 | Learn, Email Infrastructure
TL;DR The US candidate inbox landscape is more Gmail-heavy than the UK. If you’ve only ever warmed up with Microsoft in mind, your US reputation is still at zero. Sending cold outreach from your primary UK domain into American inboxes is a risk to your whole...
by Ben Fielding | Jun 24, 2026 | Learn, Email Marketing
TL;DR Use PNG when your image needs a transparent background. Logos on coloured or dark email backgrounds being the main example. Use JPG for solid rectangular images like signature banners. JPG files are smaller and there is no quality benefit to using PNG here. Keep...
by Ben Fielding | Jun 24, 2026 | Learn, DNS, Email, Email Marketing
TL;DR If your agency uses a website platform like SourceFlow or Volcanic, your email signature images are most likely loading from that platform’s domain. Not yours. That creates a dependency: if you ever change website platforms, every signature image across...
by Ben Fielding | Jun 17, 2026 | Learn
TL;DR Outreach platforms like Sourcewhale and TrackerRMS can verify that your technical authentication is set up correctly, but they can’t control or diagnose everything that affects inbox placement. Deliverability problems often sit at the level of IP...
by Ben Fielding | Jun 17, 2026 | Learn
Recruitment Agency Email Outreach Issues A top-down look at the state of email outreach in recruitment agencies. TL;DR If your agency’s emails have stopped landing in inboxes, the problem is almost always either technical (how your domain is set up) or...
