The Perfect Email Subject Line

The Perfect Email Subject Line

Boost Email Engagement and Domain Reputation Your email’s subject line is the digital equivalent of a first impression—it determines whether your message gets opened, ignored, or sent to the dreaded spam folder. But here’s the kicker: subject lines don’t just...
What is DMARC?

What is DMARC?

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol that verifies email senders and provides insights for enhanced email security. It allows domain owners to set domain-level policies for mail handling, including...
What is DKIM?

What is DKIM?

DKIM stands for DomainKeys Identified Mail. It is an email authentication method that enables senders to prevent email content from being altered during the delivery process. Based on public key cryptography, DKIM works by adding a digital signature to the message...
What is SPF?

What is SPF?

SPF SPF (Sender Policy Framework) is an email authentication protocol aimed at detecting email spoofing and stopping unauthorized senders from using your domain to send emails. SPF email records maintain a list of verified senders for your domain. These records can be...
What is BIMI?

What is BIMI?

Brand Indicators for Message Identification (BIMI) is a standard that enhances your email’s credibility by displaying your brand’s logo on the emails you send. This acts as an additional layer of verification, assuring your customers of the email’s authenticity. For...
Google BIMI: CMC or VMC?

Google BIMI: CMC or VMC?

Common Mark Certificates (CMC) for Google BIMI Adoption Great news for businesses looking to showcase their brand logo in Gmail without the hassle of trademarking! Thanks to recent Google updates, brands can now use Common Mark Certificates (CMCs) to display their...