SPF, DKIM & DMARC Explained Without the Tech Headache

SPF, DKIM & DMARC Explained Without the Tech Headache

Why am I seeing email warnings now? If you’ve started seeing things like: “This email isn’t trusted” Fewer opens than usual Messages quietly landing in junk You’re not alone. For most businesses, nothing obvious changed. The emails look the same. The tools are the...
How to Set Up DKIM in Microsoft 365

How to Set Up DKIM in Microsoft 365

(Without Breaking Your Email) You don’t notice DKIM until it’s missing. Then replies vanish. Gmail gets twitchy. Microsoft shrugs. This is one of those setups that should be boring. But in the wild, it’s often half-done, misaligned, or quietly switched off. Let’s fix...
The Power of an Aged Domain: Older is Always Better

The Power of an Aged Domain: Older is Always Better

You can fix a lot when it comes to email deliverability. Authentication. Content. Sending patterns. Contact data quality. Links. Behaviour. What you can’t fix is time and that’s why aged domains are deliverability gold. If you’re choosing between a shiny new domain...
The 2026 Email Engagement Mandate For Recruiters

The 2026 Email Engagement Mandate For Recruiters

Earn the Inbox or Lose It In 2025, every recruiter was talking about the same things: authentication, sending limits, complaints, staying out of spam. Good. Doing that work mattered. But here’s the uncomfortable truth I’m seeing play out. In 2026, having your...
How to Write Emails That Actually Get Replies

How to Write Emails That Actually Get Replies

Spoiler Alert: You’re Not the Hero Most recruitment emails fail before the second sentence. Not because the recruiter is bad at their job. Not because the service isn’t valuable. But because the email tells the wrong story. Too many emails are written as if the...
How to Fix Drag & Drop in New Outlook

How to Fix Drag & Drop in New Outlook

The first time this hit my screen, I thought Outlook had simply woken up in a bad mood. Drag a CV out. Nothing. Drag an email into the CRM. Nope. A recruiter somewhere sighed, loudly. If you’ve noticed the same thing, you’re not imagining it. Drag and drop from New...