Learning Hub

(Without Breaking Your Email) You don’t notice DKIM until it’s missing. Then replies vanish. Gmail gets twitchy. Microsoft shrugs. This is one of those setups that should be boring. But in the wild, it’s often half-done, misaligned, or quietly switched off. Let’s fix...

You can fix a lot when it comes to email deliverability. Authentication. Content. Sending patterns. Contact data quality. Links. Behaviour. What you can’t fix is time and that’s why aged domains are deliverability gold. If you’re choosing between a shiny new domain...

Earn the Inbox or Lose It In 2025, every recruiter was talking about the same things: authentication, sending limits, complaints, staying out of spam. Good. Doing that work mattered. But here’s the uncomfortable truth I’m seeing play out. In 2026, having your...

Spoiler Alert: You're Not the Hero Most recruitment emails fail before the second sentence. Not because the recruiter is bad at their job. Not because the service isn’t valuable. But because the email tells the wrong story. Too many emails are written as if the...

The first time this hit my screen, I thought Outlook had simply woken up in a bad mood. Drag a CV out. Nothing. Drag an email into the CRM. Nope. A recruiter somewhere sighed, loudly. If you’ve noticed the same thing, you’re not imagining it. Drag and drop from New...

I get this one a lot: “Our contact form emails keep going to our own quarantine. Why is Microsoft flagging messages from… us?” Here’s what happens when your website leads have died down....You test your website contact form. You expect a tidy little lead notification....

You know the feeling.You send a campaign, expect the usual handful of replies… and nothing. Not even a polite “thanks but no thanks”. It’s not your messaging. It’s not the market. It’s Google tightening the taps again. How Google's New Rules Hit Recruiters Google’s...

A customer asked a great question: “Our IT provider says that after an email leaves our system, they can’t see where it goes or if it lands in spam. Is that the same for Quinset, or can you tell if a message’s gone to spam?” Short answer: no one can see the exact...

Spoiler alert: DMARC reporting is a bit of a mess If you want the TL;DR: Yes, DMARC reports are awkward to read. Yes, they arrive in quirky formats. And yes, if you are managing a domain with any kind of volume, a reporting tool like PowerMail will save hours by...

Trust your instincts. You know that little niggle you keep brushing off?That quiet thought whispering, “Something’s not quite right here.” You're sure everyone is doing all the right things. The team’s running campaigns, the CRM’s feeding your pipeline, marketing’s...

How subject lines, frequency, and authentication impact your inbox placement in 2025 Let’s start with the awkward truth... You could write the world’s most persuasive job alert or outreach message, and it still might never get seen. Why? Because deliverability isn’t...

Because yes, your job alerts and outreach can end up in spam. Let’s stop that. Let’s be honest. The only thing worse than getting ghosted is having your beautifully crafted outreach vanish into the black hole of a spam folder. In 2025, email providers are more...

Whenever I talk to recruiters these days, there’s one thing I hear again and again: “We send hundreds of emails every day but many never reach the inbox.” It’s frustrating, right? You polish your messaging, personalise the outreach, but somewhere between your send...

Google Postmaster Tools v2: Farewell Domain Reputation From 30 September 2025, Google officially retired the old Postmaster Tools v1 interface. Everyone will be pushed into the shiny new v2 interface whether they like it or not. On paper, this sounds like progress....

Sometimes you want me (or someone else) to help manage your DNS, but you don’t want to hand over your email + password or full control. The good news? Cloudflare lets you invite collaborators with fine‑tuned permissions. Here’s how. Prerequisite: You must be a Super...

Quirky Branding vs Deliverability Gamble So, your domain has numbers in it. Maybe you thought it looked cool. Maybe your perfect name was taken. Or maybe you inherited it from 2012 when “adding 123” was the hottest thing since animated GIFs. Here is the short version:...

Google’s Big DMARC Upgrade Until now, DMARC aggregate reports were a bit like a vague weather forecast: “Something went wrong… somewhere.” Helpful? Not really. With Google’s latest update, that changes. Gmail’s reports now include specific error codes that spell out...

You don't have to hand over your login details for someone like Quinset or your web developer to help manage your domain and DNS. Introducing GoDaddy Delegate Access! Delegates can open and use your products, but they can't view or change account information like your...

At Quinset, we see this issue all the time. It’s one of those problems that’s easy to fix but rarely talked about. You’d think email marketing and automation tools would shout about it, or better yet, warn you when you’re about to make the mistake, but most don’t....

Email Beyond the First Hello In the recruitment world, the initial contact is just the beginning. The real magic happens in the follow-ups. The check-ins, the nudges, the "just making sure you're still breathing" emails. These aren't just niceties; they're essential...

Is Fingerprinting Causing Your Deliverability Woes? You're probably already juggling SPF records, DKIM alignment, and keeping your sender reputation polished like a trophy. But if your carefully crafted email campaigns are still ghosting the inbox, there's a...

The Power Of Pre-Seeding Your Email Outreach You’ve got a big campaign coming up. Maybe it’s a new job alert blast, a webinar invite, or a reactivation push to cold leads. You want it welcomed to inboxes like royalty, not turned away at the door. You want it to land,...

And What You Should Track Instead Let’s get this out of the way. Your open rate is not real. Well, not fully at least. It’s a rough guess based on a tiny image that may or may not have loaded. And thanks to modern spam filters and email security tools, even that guess...

The Reason Behind A Billion Dollar Industry You wrote a brilliant email. Personalised it. Tracked it. Hit send. But your client never saw it. Why? Because it got eaten alive by an Email Security Gateway before it even had a chance. Most people think spam filters live...

And Why Some Are Better Than Others Sending your first email campaign from a brand-new domain? Or maybe your reputation has nose-dived because so many people mark you as spam? Without warming or re-warming your domain up first, your chances of that next campaign...

Forwarding an email as an attachment is like sending a sealed envelope within another envelope. It preserves the original message's integrity, including all headers and metadata. This is crucial when diagnosing delivery issues or reporting suspicious emails. Different...

And Is It Any Good? If you're sending bulk emails and not keeping an eye on your spam complaints, you're essentially flying blind. Yahoo's Sender Hub, with its Complaint Feedback Loop (CFL), offers a way to monitor when recipients mark your emails as spam. How does...

If there’s one part of the email that marketers love to hide, it’s the unsubscribe link. Usually tucked into 8-point grey text at the bottom of a ten-screen monster newsletter, like it’s some sort of shameful secret. But here's the truth: making it easy to unsubscribe...