by Ben Fielding | Apr 20, 2026 | Learn, Email Marketing, Email Outreach
TL;DR Structure alone isn’t enough. The emails that really land leave the reader with something they didn’t have before they opened it. Value in a recruitment email doesn’t have to be a white paper. A sharp market insight or a credible benchmark is...
by Ben Fielding | Apr 20, 2026 | Learn, Email Marketing
TL;DR Most spec emails fail because the recruiter is the subject of almost every sentence. The hiring manager barely features. The Main Character Method is a six-move framework that puts the reader at the centre of every email, from the opening line to the close The...
by Ben Fielding | Apr 20, 2026 | Learn, Email Marketing
TL;DR Speculative recruitment emails still work, but they’ve always been a low-engagement play, and everyone in recruitment knows it What’s changed is the deliverability landscape: low open rates and spam complaints now actively damage your domain...
by Ben Fielding | Apr 20, 2026 | Learn, Popular
TL;DR Recruitment ATSs accumulate years of contact data with no automatic address validation — those records go stale fast Repeatedly mailing dead addresses on personal mailbox platforms (Gmail, Yahoo, Hotmail, iCloud) will damage your sender reputation with those...
by Ben Fielding | Mar 24, 2026 | Learn, Email Marketing, Email Outreach
Your candidates aren’t ignoring your emails. A lot of them never saw them. Email deliverability is the gap between hitting send and actually landing in the inbox. For most businesses, it is a background concern. For recruitment agencies, it is a commercial one....
by Ben Fielding | Mar 23, 2026 | Learn, Email Outreach, Popular
Two days at the Recruitment Agency Expo. Dozens of conversations with agency owners, ops leaders, and rec tech providers. And one thing that kept coming up. Not AI. Not the latest sourcing tool. Email. Specifically, the growing gap between the emails your fee earners...
