by Ben Fielding | Jun 4, 2025 | Learn
Forwarding an email as an attachment is like sending a sealed envelope within another envelope. It preserves the original message’s integrity, including all headers and metadata. This is crucial when diagnosing delivery issues or reporting suspicious emails....
by Ben Fielding | Jun 2, 2025 | Learn
And Is It Any Good? If you’re sending bulk emails and not keeping an eye on your spam complaints, you’re essentially flying blind. Yahoo’s Sender Hub, with its Complaint Feedback Loop (CFL), offers a way to monitor when recipients mark your emails as...
by Ben Fielding | Jun 1, 2025 | Learn
If there’s one part of the email that marketers love to hide, it’s the unsubscribe link. Usually tucked into 8-point grey text at the bottom of a ten-screen monster newsletter, like it’s some sort of shameful secret. But here’s the truth: making it easy to...
by Ben Fielding | May 30, 2025 | Learn
So you’re sending out emails, tracking clicks and feeling pretty smart. But your links all start with something like trk.mailplatform.com or mailer123.activecampaign.net. Not yours. Not even close. Here’s the problem. Every time you send someone to a link that doesn’t...
by Ben Fielding | May 29, 2025 | Learn
(and smaller is better!) Here’s something most email platforms won’t tell you: if your marketing email is over 102KB in size, Gmail is going to cut it off. You’ll see a little “[Message clipped] View entire message” link at the bottom of the email, and...
by Ben Fielding | May 27, 2025 | Learn
(Other Shady Shorteners Are Available. Annoyingly.) Ah, Bitly. The link shortener of choice for people who love mystery. What’s behind that cryptic “bit.ly/3uZxYqF”? A cat video? A phishing site? Malware in a trench coat? No one knows. Not your reader, not the inbox...
