by Ben Fielding | May 27, 2025 | Learn
Other Shady Shorteners Are Available. Ah, Bitly. The link shortener of choice for people who love mystery. What’s behind that cryptic “bit.ly/3uZxYqF”? A cat video? A phishing site? Malware in a trench coat? No one knows. Not your reader, not the inbox algorithm, and...
by Ben Fielding | May 23, 2025 | Learn, Email Outreach, Email Warmup
Smart Outreach or Spammy Escape Hatch? Cold outreach in recruiting is a bit like pineapple on pizza. Controversial, messy, and oddly effective when done right. But there’s a fine line between strategic outreach and “why am I in spam jail again?” That’s where...
by Ben Fielding | May 20, 2025 | Learn
(Even Though They Really, Really Should) So you’ve signed up for a shiny new email tool, maybe Mailchimp, maybe SendGrid, maybe something your cousin’s startup built. You follow the setup guide like a good internet user. It tells you to add a DKIM record. Great. Job...
by Ben Fielding | May 19, 2025 | Learn
Beware the SPF 10-record lookup limit Let’s talk about one of the most annoying quirks in email authentication: the SPF 10-lookup limit. It’s obscure, it’s silent, and if you don’t know it’s there, it can completely wreck your deliverability without so much as a...
by Ben Fielding | May 16, 2025 | Learn
If you’re one of the many folks who used to drag email attachments from Outlook straight into your CRM like a digital magician pulling files out of a hat, and then suddenly found that trick doesn’t work anymore, you’re not losing your touch....
by Ben Fielding | May 13, 2025 | Learn
Why rDNS is defunct for 365 users Have you ever used a warmup tool, run delivery tests or tools like MX Toolbox and it says you need to set up reverse DNS (rDNS)? And then scratch your head for hours Googling it to see what the problem is? Have you stare into the...
